- Visibility20
- Citations0
- Sentiment50
- Site quality80
- AI readiness64
AI assistants name The Honest in 13.3% of answers, which is about twice as often as the typical company in its sector. The company earns an overall score of 36 out of 100, ranking 740th of 2,047 companies in the study. Its website passes 9 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named The Honest. AI assistants named it in 8 of 60 answers (13.3%). The typical retail company is named in 6.7% of answers. By how often it is named, The Honest ranks 213 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which baby products are best for families aiming for a non-toxic home?”
Creating a non-toxic home for your baby involves carefully selecting products free from harmful chemicals and made with natural, organic, and sustainable materials. This applies to everything from nursery furniture and bedding to bath products and toys.
Here's a breakdown of non-toxic baby products for various categories:
1. Nursery Furniture and Decor:
Cribs and Dressers: Choose furniture made from solid wood with non-toxic finishes. Avoid particleboard or MDF, as they can emit volatile organic compounds (VOCs). Brands like Nurture& and Oeuf offer cribs made with sustainably har …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Yes. The Honest publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.
The shop runs on Shopify.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPassed
OpenID Connect or OAuth metadata agents can use to sign in.
- study: 10.3%OAuth Protected ResourcePassed
Metadata telling agents which authorization server to use.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPPassed
Tools registered in the browser through navigator.modelContext.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 51 of 100 · 100% of checks could run · checked on October 5, 2026 · honest.com · 2,047 companies scanned
9 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- PassedMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- PassedOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 8 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBot*partly
- Anthropic-AIallowed
- Google-Extended*partly
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespider*partly
- CCBot*partly
- Diffbotallowed
- Omgilibotallowed
- OAI-SearchBot*partly
- Claude-SearchBotallowed
- PerplexityBot*partly
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- ChatGPT-User*partly
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Is it worth paying more for clean and hypoallergenic diaper brands?
- Do gentle household cleaners really make a difference for families with allergies?
- What are the safest options for cleaning baby toys and surfaces?
- Which baby products are best for families aiming for a non-toxic home?
- Which gentle body washes are safe for both babies and adults with delicate skin?
- What should I do if my newborn reacts to a natural body wash?
- Sensitive skin baby shampoo versus all-purpose family shampoo — what's the difference?
- Are fragrance-free baby wipes better than scented ones for newborns?
- Why might my baby experience irritation from supposedly natural wipes?
- Top-rated non-toxic cleaning products for family households?
- How much do natural baby care product bundles usually cost in the US?
- Are premium plant-based personal care products worth the price for sensitive skin?
- What are the best natural baby wipes for sensitive skin?
- How do plant-based diapers compare to conventional ones in comfort and eco-friendliness?
- What are good alternatives to mainstream baby wipes for eco-conscious families?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/honest.com"><img src="https://aeo-audit.rezolve.com/us/badges/honest.com.svg" alt="Overall score 36 of 100, US AI Visibility Study 2026" width="280" height="64"></a>