- Visibility15
- Citations0
- Sentiment50
- Site quality93
- AI readiness7
AI assistants name Hollister Co. in 10% of answers, a bit more often than the typical company in retail. Its overall score is 31 out of 100, which ranks it 1,114th of 2,047 companies. The company’s website passes 1 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Hollister Co. AI assistants named it in 6 of 60 answers (10.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Hollister Co. ranks 251 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Best places to find trendy casualwear for teens and young adults in the US”
For teens and young adults in the US looking for trendy casualwear, there's a wide array of popular retailers, both in-store and online, that cater to diverse styles and budgets.
Popular Stores & Brands for Trendy Casualwear:
Many stores are consistently favored by Gen Z and young adults for their on-trend and often affordable selections:
H&M: A go-to for affordable basics and trendy pieces, H&M offers everything from casual wear to more dressed-up options.
Zara: Known for its stylish, European-inspired sophistication, Zara provides on-trend, high-quality clothing. …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Not by itself. Hollister Co. publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.hollisterco.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Best places to find trendy casualwear for teens and young adults in the US
- Where can I find affordable collections of casual tops and jeans for young adults?
- What’s the difference between activewear and casualwear for everyday use?
- Is it worth paying more for on-trend casual clothing, or should I choose basics instead?
- How can teenagers style layered casual looks for school or college?
- Are US casual apparel stores a good place to buy gifts for teenagers?
- Where to find unique or lesser-known brands offering laid-back, youth-oriented styles?
- What are good casual outfit ideas for a summer beach trip with friends?
- Options for buying eco-friendly casualwear online for teens and young adults?
- How do pricing tiers for casual clothing stores usually work in the US?
- Where can I shop for Southern California-inspired apparel online?
- Casual jeans vs. skinny jeans for teenagers — which style is more popular right now?
- What are some alternatives to shopping at mall-based casual apparel stores?
- What should I do if my online order for casual clothing doesn’t ship or has missing items?
- Why does my new T-shirt shrink after the first wash and how can I prevent it?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/hollisterco.com"><img src="https://aeo-audit.rezolve.com/us/badges/hollisterco.com.svg" alt="Overall score 31 of 100, US AI Visibility Study 2026" width="280" height="64"></a>