- Visibility23
- Citations3
- Sentiment83
- Site quality80
- AI readiness29
AI assistants name The Hertz in 15% of answers, which is less often than the typical company in the Travel sector at 21.7%. Its overall score is 40 out of 100, placing it 401st of 2,047 companies and 25th of 75 in its sector. The website passes 4 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the travel market: none named The Hertz. AI assistants named it in 9 of 60 answers (15.0%). The typical travel company is named in 21.7% of answers. By how often it is named, The Hertz ranks 45 of 75 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
75 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How can I save money on last-minute vehicle rentals in the United States?”
To save money on last-minute vehicle rentals in the United States, focus on pay-now/prepaid rates, same-day or short-window specials, and flexible pickup timing. Major rental brands and travel sites say these approaches can unlock meaningful discounts even when you book close to pickup time.
Choose “Pay Now” / prepaid rates when available. Budget and Avis both say this can save up to 35% on eligible rentals, and Hertz, Dollar, and others also offer discounted prepaid or base-rate deals.
Check brand-specific last-minute specials on th …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 43 of 100 · 72% of checks could run · checked on October 5, 2026 · www.hertz.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 8 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBot*partly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*partly
- Claude-SearchBot*partly
- PerplexityBot*partly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-User*partly
- Claude-User*partly
- Perplexity-User*partly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Are peer-to-peer vehicle rentals a good substitute for standard truck rental services?
- How can I save money on last-minute vehicle rentals in the United States?
- What is the most convenient way to rent a car for airport pickup and drop-off?
- How do I find reliable van rentals for moving within my city?
- How do I handle an unexpected charge after returning a rented car?
- What factors affect the total cost of renting a van for a week?
- Is there a big difference between daily and weekly vehicle rental rates?
- Is it better to rent a truck or a cargo van for local delivery jobs?
- What options exist for people who need long-term access to a vehicle besides renting?
- What are the best rental vehicle options for a cross-country road trip in the United States?
- Are premium rental vehicles worth the extra cost for business travel?
- What are some alternatives to traditional car rentals for weekend trips?
- What should I do if my rental vehicle breaks down during my trip?
- Which type of rental vehicle is best suited for transporting large furniture?
- What are the key differences between renting a car versus renting a van for family vacations?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/hertz.com"><img src="https://aeo-audit.rezolve.com/us/badges/hertz.com.svg" alt="Overall score 40 of 100, US AI Visibility Study 2026" width="280" height="64"></a>