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H.B. Fuller

hbfuller.com · Industrial · FUL

Ranked 665 of 2,047 companies in the study

37Overall score
  • Visibility18
  • Citations3
  • Sentiment58
  • Site quality93
  • AI readiness29
What this means for H.B. Fuller

AI assistants name H.B. Fuller in 8.3% of answers, which is more often than the typical company in its sector. Its overall score is 37 out of 100, ranking 665th of 2,047 companies. The company’s website passes 4 out of 14 technical checks measuring how ready it is for AI tools.

We asked 15 unbranded questions about the industrial market: none named H.B. Fuller. AI assistants named it in 5 of 60 answers (8.3%). The typical industrial company is named in 5.0% of answers. By how often it is named, H.B. Fuller ranks 87 of 246 in its sector.

Named by AI in
8.3%
5 of 60 answers
Share of mentions
33.3%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
64 of 246
by overall score, where the typical industrial company scores 31
How H.B. Fuller compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
18

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
58

How positively AI describes the company

Site quality
93

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with industrial

246 companies in this sector. The line on each bar is the typical company.

Overall score37
Ranks 64 of 246. Typical company: 31
Named in answers8%
Ranks 87 of 246. Typical company: 5%
AI readiness29
Ranks 34 of 246. Typical company: 21
What OpenAI actually said

An answer that names the company

“What are the best industrial adhesives for automotive assembly?”

Short answer

For structural, load-bearing joints: two‑part epoxies and methyl methacrylate (MMA)/structural acrylics are the best choices. (assemblymag.com)

For flexible joints, glass bonding, and sealing where elasticity and crash energy management matter: polyurethane (PUR) adhesives (1‑ or 2‑component) and specialized hybrid adhesives. (usa.sika.com)

For small, fast bonds (fixtures, …

The AI’s answer as we received it, shortened and not checked for accuracy.

Share of mentions

How the mentions in these answers were split between this company and its rivals

H.B. Fuller
50.0%
Sika Corporation
30.0%
Bostik (an Arkema company)
20.0%
Henkel Adhesive Technologies
0.0%
3M Industrial Adhesives & Tapes
0.0%
Franklin International (Titebond Industrial Adhesives)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
2/15
Perplexity
2/15
Gemini
1/15
Claude
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · www.hbfuller.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

hbfuller.com (its own website)
19
3m.com
18
bostik.com
11
image-ppubs.uspto.gov
11
adhesivesmag.com
10
pmc.ncbi.nlm.nih.gov
9
usa.sika.com
9
masterbond.com
8
assemblymag.com
7
next.henkel-adhesives.com
7

In the study as US-listed.

Every question, and where the company came up (2 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Which sealants work best for moisture control in large-scale commercial buildings?
  • What are the best industrial adhesives for automotive assembly?
  • Are specialty adhesives for electronics worth the extra cost for small manufacturers?
  • What adhesives are recommended for electric vehicle battery assembly?
  • How can I fix poor adhesion in concrete sealant applications?
  • Elastomer vs butyl sealants: Which is better for roofing and building envelopes?
  • Is it worthwhile to invest in formaldehyde-free adhesives for furniture manufacturing?
  • Which types of sealants are ideal for commercial construction projects?
  • What other solutions are available besides adhesive-coated tapes for abrasives manufacturing?
  • What are the alternatives to solvent-based adhesives for medical applications?
  • What factors affect the price of industrial adhesive solutions in the US?
  • Alternatives to butyl tapes for sealing HVAC systems?
  • How do hot melt adhesives compare to water-based adhesives for packaging applications?
  • Why is my heat-activated film adhesive not bonding properly on metal surfaces?
  • How much should a manufacturer expect to pay for bulk hot melt adhesives?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 37 of 100 badge for H.B. Fuller

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