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Harte Hanks

hartehanks.com · Unclassified · HHS

Ranked 1,723 of 2,047 companies in the study

26Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality73
  • AI readiness43
What this means for Harte Hanks

AI assistants do not name Harte Hanks in any of their 60 answers. Its overall score is 26 out of 100, ranking 1,723rd of 2,047 companies. The website passes 6 out of 14 technical checks for being ready for AI tools.

We asked 15 unbranded questions about its market: none named Harte Hanks. AI assistants named it in none of 60 answers. The typical company in its group is named in 3.3% of answers. By how often it is named, Harte Hanks ranks 41 of 61 in its sector.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.

Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
compared with 5 rivals
AI readiness
6/14
technical checks passed. Typical for its sector: 3
Rank in its sector
41 of 61
by overall score, where the typical company scores 29
How Harte Hanks compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
0

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
43

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with its group

61 companies in this sector. The line on each bar is the typical company.

Overall score26
Ranks 41 of 61. Typical company: 29
Named in answers0%
Ranks 41 of 61. Typical company: 3%
AI readiness43
Ranks 3 of 61. Typical company: 21
What Perplexity actually said

The company is not named in this answer

“What are the top integrated marketing agencies for managing the entire customer experience?”

If you want agencies that can manage the entire customer experience, the strongest options are usually full-funnel, omnichannel, or customer experience (CXM) agencies rather than pure media-buying shops. Based on the results you provided, the best-fit names are Merkle, Ogilvy, Jack Morton, Huge, Wpromote, Power Digital, and Catalyst Marketing Agency.

Here’s a practical shortlist by fit:

Agency · Why it stands out for customer experience

Merkle · Explicitly positioned around customer experience, identity, data infrastructure, CRM, …

The AI’s answer as we received it, shortened and not checked for accuracy.

Named instead
Merkle2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Merkle
100.0%
Harte Hanks
0.0%
IWCO Direct
0.0%
R.R. Donnelley (RDD)
0.0%
Epsilon
0.0%
Sandler & Travis Trade Advisory Services (STTAS; A UPS Company)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
0/15
Perplexity
0/15
Claude
0/15
OpenAI
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Not by itself. Harte Hanks publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The shop runs on WooCommerce.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
18 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPartly met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 31 of 100 · 97% of checks could run · checked on October 5, 2026 · www.hartehanks.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
24
nextiva.com
7
zendesk.com
7
designrush.com
6
webfx.com
6
clutch.co
6
redstagfulfillment.com
6
fulfill.com
6
webtonic.io
5
ringcentral.com
5

In the study as US-listed.

Every question, and where the company came up (0 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How do agencies usually charge for customer experience management—project fee or retainer?
  • Integrated marketing agency vs traditional marketing firm: what's the difference?
  • What other options exist for businesses seeking integrated customer engagement services besides agencies?
  • Which agencies specialize in both marketing strategy and fulfillment logistics for large enterprises?
  • How do end-to-end marketing solutions compare to specialized fulfillment services?
  • Best customer care solutions for midsize businesses looking to boost engagement
  • How can marketing automation and data services help streamline the purchase-to-delivery process?
  • What are the top integrated marketing agencies for managing the entire customer experience?
  • What is the typical price range for end-to-end marketing and logistics services in the US?
  • Ways a business can integrate customer care and marketing for better brand loyalty
  • How can I improve response times in outsourced customer care solutions?
  • Is investing in a customer engagement agency worth it for a growing retail business?
  • What should I look for before choosing an integrated marketing and customer fulfillment partner?
  • Common challenges when implementing logistics and fulfillment with marketing agencies
  • Alternatives to using a full-service marketing and fulfillment partner
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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