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Halliburton

halliburton.com · Energy · HAL

Ranked 478 of 2,047 companies in the study

39Overall score
  • Visibility19
  • Citations3
  • Sentiment83
  • Site quality87
  • AI readiness21
What this means for Halliburton

AI assistants name Halliburton in 15% of answers, which is more often than the typical company in the Energy sector at 3.3%. Its overall score is 39 out of 100, ranking 478th of 2,047 companies. Halliburton's website passes 3 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about the energy market: none named Halliburton. AI assistants named it in 9 of 60 answers (15.0%). The typical energy company is named in 3.3% of answers. By how often it is named, Halliburton ranks 12 of 109 in its sector.

Named by AI in
15.0%
9 of 60 answers
Share of mentions
25.7%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
11 of 109
by overall score, where the typical energy company scores 29
How Halliburton compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
19

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
83

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with energy

109 companies in this sector. The line on each bar is the typical company.

Overall score39
Ranks 11 of 109. Typical company: 29
Named in answers15%
Ranks 12 of 109. Typical company: 3%
AI readiness21
Ranks 52 of 109. Typical company: 21
What Perplexity actually said

An answer that names the company

“How are advanced logging services used to improve reservoir insight and decision making?”

Advanced logging services improve reservoir insight by collecting high-resolution, in situ, and often real-time measurements of formation properties such as porosity, lithology, pressure, fluids, geomechanics, and saturation, then turning those measurements into workflow-ready interpretations for decisions on drilling, completion, stimulation, and production.

In practice, they are used to:

Reduce uncertainty by replacing or supplementing sparse core data with detailed logging measurements that better characterize the reservoir.

Guide well placement and geostee …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Baker Hughes7TechnipFMC2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Halliburton
30.0%
Baker Hughes
23.3%
Schlumberger (SLB)
20.0%
Weatherford International
20.0%
TechnipFMC
6.7%
Nabors Industries
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
3/15
Gemini
2/15
Claude
2/15
OpenAI
2/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 32 of 100 · 97% of checks could run · checked on October 5, 2026 · www.halliburton.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 2 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbot*blocked
  • Omgilibot*blocked
AI search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
Answering questions
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

slb.com
25
halliburton.com (its own website)
18
bakerhughes.com
12
linkedin.com
9
mordorintelligence.com
7
jpt.spe.org
7
prismecs.com
6
getglobalgroup.com
5
energiesmedia.com
5
dataintelo.com
5

In the study as S&P 500.

Every question, and where the company came up (3 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are the key differences between onshore and offshore energy engineering solutions?
  • Are bundled oilfield service packages more affordable than standalone service contracts?
  • How are advanced logging services used to improve reservoir insight and decision making?
  • What engineering solutions help with maximizing production efficiency in shale plays?
  • Which emerging technologies can reduce dependence on legacy oilfield service models?
  • Which companies offer innovative reservoir testing and logging services for the energy sector?
  • What alternatives exist to traditional wireline logging for reservoir evaluation?
  • Is investing in digital oilfield services worth it for mid-sized energy companies?
  • What should I look for when choosing a partner for oilfield engineering projects?
  • What are effective solutions for reducing operational downtime in oilfield projects?
  • What are the best oilfield services providers for advanced engineering solutions in the US?
  • How do integrated oilfield services compare to specialized engineering consultancies in terms of project performance?
  • What options are available for smaller operators needing scalable engineering support in energy exploration?
  • How can I troubleshoot common issues with real-time reservoir monitoring systems?
  • What factors influence the cost of full-scale oilfield engineering services in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 39 of 100 badge for Halliburton

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