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Groupon

groupon.com · Retail · GRPN

Ranked 124 of 2,047 companies in the study

44Overall score
  • Visibility52
  • Citations4
  • Sentiment69
  • Site quality60
  • AI readiness29
What this means for Groupon

AI assistants name Groupon in 51.7% of answers, which is much more often than the typical company in the retail sector. Groupon's overall score is 44 out of 100, ranking 124th of 2,047 companies in the study. Its website passes 4 out of 14 technical checks measuring readiness for AI tools.

We asked 15 unbranded questions about the retail market: none named Groupon. AI assistants named it in 31 of 60 answers (51.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Groupon ranks 17 of 640 in its sector.

Named by AI in
51.7%
31 of 60 answers
Share of mentions
51.7%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
38 of 640
by overall score, where the typical retail company scores 34
How Groupon compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
52

How often AI assistants name the company

Citations
4

How often AI uses the company's own website as a source

Sentiment
69

How positively AI describes the company

Site quality
60

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score44
Ranks 38 of 640. Typical company: 34
Named in answers52%
Ranks 17 of 640. Typical company: 7%
AI readiness29
Ranks 222 of 640. Typical company: 29
What OpenAI actually said

An answer that names the company

“What should I do if a local deal voucher isn't working at checkout?”

Here’s a concise step-by-step checklist you can follow if a local deal voucher won’t work at checkout, plus what to collect before you contact support.

Quick troubleshooting (try these first)

1. Double-check the code: copy/paste carefully (no extra spaces, look for O vs 0, I vs 1).

2. Confirm it’s valid now: check the exact expiration date and any “valid from” date.

3. Read the terms: minimum spend, excluded items/categories, single-use only, or limited to new customers.

4. Make sure it applies to your location/account: some vouchers are region-specific or require being logged into a sp …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
LivingSocial15Travelzoo3Goldstar1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Groupon
56.4%
LivingSocial
25.5%
LocalFlavor
10.9%
Travelzoo
5.5%
Goldstar
1.8%
CertifiKID
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
11/15
OpenAI
8/15
Gemini
7/15
Perplexity
5/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 2: Bot-aware. Explicit AI bot rules and declared Content Signals.

To reach level 3:
  • Markdown negotiation

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Not by itself. Groupon publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
68 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsPassed

    Content-Signal lines in robots.txt declaring search, AI input and AI training preferences.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 44 of 100 · 97% of checks could run · checked on October 5, 2026 · www.groupon.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • Not metToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 8 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBot*blocked
  • ClaudeBot*blocked
  • Anthropic-AIallowed
  • Google-Extended*blocked
  • Applebot-Extended*blocked
  • Meta-ExternalAgent*blocked
  • FacebookBotallowed
  • Bytespider*blocked
  • CCBot*blocked
  • Diffbotallowed
  • Omgilibotallowed
AI search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbot*blocked
  • YouBotallowed
Answering questions
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

groupon.com (its own website)
22
justdial.com
16
blog.clipp.com
11
apps.apple.com
10
facebook.com
8
nerdwallet.com
7
reddit.com
7
forbes.com
7
arcamax.com
7
livingsocial.com
6

In the study as Consumer brands.

Every question, and where the company came up (14 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What should I do if a local deal voucher isn't working at checkout?
  • Discount marketplace versus loyalty programs: which offers better value for local experiences?
  • What are some alternatives to coupon websites for saving on local dining and entertainment?
  • How can I get a refund if a discount on an experience is cancelled by the merchant?
  • Is it a good idea to buy a discounted service voucher instead of paying full price at the business?
  • What are the best ways to find local discounts on spa treatments and dining experiences?
  • What is the typical price range for discounted restaurant deals in the United States?
  • How does a daily deal site compare to coupon clipping for saving on local services?
  • How can I get local deals without signing up for daily deal newsletters?
  • How do seasonal promotions affect the cost of local deals marketplaces?
  • What are some creative ways to use local experience deals for date nights or special occasions?
  • How can teachers or students maximize savings using online discount platforms for local products and activities?
  • Are there apps that help you find flash sales on local events and activities?
  • How do I search for deals on family-friendly attractions and activities near me?
  • Are online deal marketplaces worth it for booking last-minute travel or weekend getaways?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 44 of 100 badge for Groupon

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