- Visibility23
- Citations2
- Sentiment50
- Site quality33
- AI readiness29
AI assistants name W. W. Grainger in 20% of answers, much more often than the typical company in its sector, which is named in 5% of answers. Its overall score is 26 out of 100, ranking 1,632nd of 2,047. Its website passes 2 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the industrial market: none named W. W. Grainger. AI assistants named it in 12 of 60 answers (20.0%). The typical industrial company is named in 5.0% of answers. By how often it is named, W. W. Grainger ranks 30 of 246 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
246 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What's the best way to source replacement parts for HVAC systems in commercial buildings?”
I can provide you with some general guidance on sourcing replacement parts for commercial HVAC systems:
Direct from Manufacturers
Contact the original equipment manufacturer (OEM) directly for genuine parts. This ensures compatibility and warranty coverage.
Many manufacturers have online catalogs or distributor networks that can help locate specific parts.
HVAC Distributors
Dedicated HVAC wholesalers and distributors are primary sources for commercial parts. They typically stock common components and can order specialized items.
Many offer contractor accounts with pricing dis …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 0 of 100 · 97% of checks could run · checked on October 5, 2026 · www.grainger.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as S&P 500.
- Are professional MRO distribution services more cost-effective than sourcing products individually?
- What's the best way to source replacement parts for HVAC systems in commercial buildings?
- Is it worth buying maintenance and repair products in bulk for a midsize facility?
- How do on-demand purchasing platforms compare with standard MRO supply chains for urgent repair needs?
- How do pricing tiers work for bulk orders of maintenance and repair supplies?
- What are the best sources for MRO products for facilities managers in the US?
- What should I do if my industrial supply order arrives incomplete or delayed?
- How does ordering from an online MRO distributor compare to visiting a local supply branch?
- Best ways to get maintenance supplies if an MRO distributor doesn't have the item in stock?
- What are some alternatives to traditional industrial supply distributors for sourcing hard-to-find replacement parts?
- How can facility managers streamline procurement for PPE and janitorial supplies?
- Are there significant price differences between online and local MRO suppliers in the US?
- Which industrial supply distributors offer next-day delivery for urgent maintenance needs?
- Bulk industrial supply vs regional hardware stores for maintenance equipment—what's the difference?
- How can businesses resolve issues with receiving the wrong maintenance equipment part from a supplier?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/grainger.com"><img src="https://aeo-audit.rezolve.com/us/badges/grainger.com.svg" alt="Overall score 26 of 100, US AI Visibility Study 2026" width="280" height="64"></a>