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Google

google.com · Media

Ranked 116 of 2,047 companies in the study

44Overall score
  • Visibility68
  • Citations0
  • Sentiment70
  • Site quality43
  • AI readiness21
What this means for Google

AI assistants name Google in 75% of answers, far more often than the typical company in the Media sector, which is named in 15% of answers. Google has an overall score of 44 out of 100, ranking 116th of 2,047 companies and 11th of 99 in its sector. Its website passes 3 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the media market: none named Google. AI assistants named it in 45 of 60 answers (75.0%). The typical media company is named in 15.0% of answers. By how often it is named, Google ranks 2 of 99 in its sector.

Named by AI in
75.0%
45 of 60 answers
Share of mentions
57.0%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
11 of 99
by overall score, where the typical media company scores 36
How Google compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
68

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
70

How positively AI describes the company

Site quality
43

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score44
Ranks 11 of 99. Typical company: 36
Named in answers75%
Ranks 2 of 99. Typical company: 15%
AI readiness21
Ranks 53 of 99. Typical company: 29
What Perplexity actually said

An answer that names the company

“What are some online productivity suites besides the most popular brands?”

Yes—there are several online productivity suites beyond the biggest names like Google Workspace and Microsoft 365. Good options include Zoho Workplace, ONLYOFFICE, LibreOffice + Nextcloud, Proton Mail Business, Fastmail, Nextcloud + Collabora, and Synology Office.

A few of the most notable alternatives are:

Zoho Workplace — an all-in-one cloud suite with email, file sharing, collaboration tools, and office apps; it is often described as budget-friendly and privacy-conscious, though less polished than Google or Microsoft.

ONL …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Bing11DuckDuckGo9Startpage6Ecosia4
Share of mentions

How the mentions in these answers were split between this company and its rivals

Google
60.8%
Bing
14.9%
DuckDuckGo
10.8%
Startpage
6.8%
Ecosia
4.1%
Yahoo Search
2.7%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
14/15
Claude
13/15
Gemini
9/15
Perplexity
9/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.google.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

cloudwards.net
11
techradar.com
10
pcmag.com
10
semrush.com
9
thedigitalprojectmanager.com
9
en.wikipedia.org
8
microsoft.com
7
larksuite.com
7
zdnet.com
6
justdial.com
6

In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026). Owned by Alphabet.

Every question, and where the company came up (15 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are some online productivity suites besides the most popular brands?
  • Is paying for premium online productivity tools worth it for small businesses?
  • What is the typical cost range for cloud-based productivity services in the US?
  • What are the best online tools for finding accurate information quickly?
  • How does a metasearch engine compare to a traditional search engine?
  • Are there any low-cost options for secure cloud storage and email services?
  • Most effective web services for organizing personal productivity online?
  • Best ways to manage schedules and reminders online for a busy family?
  • Should I use a free or paid email and cloud storage service for my work?
  • Differences between voice-based search and text-based search?
  • Best online services for editing and sharing images easily?
  • How to fix issues with web-based document collaboration tools?
  • Why am I not getting relevant results from online search engines?
  • Alternatives to mainstream search engines for privacy-focused web searches?
  • How can students use online tools to improve research skills?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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