- Visibility41
- Citations2
- Sentiment50
- Site quality73
- AI readiness7
AI assistants name Goodwill Industries in 30% of their answers, much more often than the typical company in the retail sector. Its overall score is 36 out of 100, ranking 706th of 2,047 companies. Its website passes 1 of 14 technical checks measuring how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Goodwill Industries. AI assistants named it in 18 of 60 answers (30.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Goodwill Industries ranks 88 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can I find affordable thrift stores that fund community job programs?”
I'll search for information about thrift stores that support community job programs.Great question! There are several excellent nonprofit thrift stores that offer affordable shopping while funding community job programs:
Major Organizations
Goodwill, The Salvation Army, Habitat for Humanity ReStore, Deseret Industries, and other nonprofit thrift organizations use their stores to help fund or support larger community missions.
Goodwill is particularly strong on job programs. Revenue from donated goods helps local Goodwill organizations provide career training, job placement, and other …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Goodwill Industries publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPartly met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourcePassed
Metadata telling agents which authorization server to use.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 30 of 100 · 100% of checks could run · checked on October 3, 2026 · goodwill.org · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- How do workforce development nonprofits compare to government job placement services in helping job seekers?
- Why am I not finding professional clothing in my local thrift or resale shop?
- Where can I find affordable thrift stores that fund community job programs?
- What’s the typical price range for clothing at nonprofit thrift shops in the U.S.?
- How can someone use free career tools and workshops from local nonprofits to build a resume?
- Where else can I donate used clothing to support employment or community services?
- Do all thrift stores run by charities have lower prices than commercial resale shops?
- Is shopping at a nonprofit thrift store a good way to save money on clothes and household items?
- Thrift stores vs. traditional retail for finding budget-friendly clothes—what’s the difference?
- What are some alternatives to nonprofit-led job training programs for people seeking employment?
- What are the best nonprofit organizations for job training and employment support in the United States?
- What’s the process for accessing job placement support through a community-based organization?
- Are employment support services offered by community-based organizations actually effective for job seekers?
- How can I get more help if workforce training programs aren’t improving my job prospects?
- Are there other ways to get discounted household goods besides shopping at charity-run thrift stores?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/goodwill.org"><img src="https://aeo-audit.rezolve.com/us/badges/goodwill.org.svg" alt="Overall score 36 of 100, US AI Visibility Study 2026" width="280" height="64"></a>