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Gates

gates.com · Automotive · GTES

Ranked 378 of 2,047 companies in the study

40Overall score
  • Visibility34
  • Citations2
  • Sentiment94
  • Site quality67
  • AI readiness0
What this means for Gates

AI assistants name Gates in 26.7% of answers, much more often than the typical company in the automotive sector at 5%. Its overall score is 40 out of 100, ranking 378th of 2,047. The website passes 0 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the automotive market: none named Gates. AI assistants named it in 16 of 60 answers (26.7%). The typical automotive company is named in 5.0% of answers. By how often it is named, Gates ranks 3 of 49 in its sector.

Named by AI in
26.7%
16 of 60 answers
Share of mentions
45.7%
compared with 5 rivals
AI readiness
0/14
technical checks passed. Typical for its sector: 3
Rank in its sector
5 of 49
by overall score, where the typical automotive company scores 31
How Gates compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
34

How often AI assistants name the company

Citations
2

How often AI uses the company's own website as a source

Sentiment
94

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
0

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with automotive

49 companies in this sector. The line on each bar is the typical company.

Overall score40
Ranks 5 of 49. Typical company: 31
Named in answers27%
Ranks 3 of 49. Typical company: 5%
AI readiness0
Ranks 49 of 49. Typical company: 29
What Gemini actually said

An answer that names the company

“What kind of belt should I use for performance upgrades in my car?”

When considering performance upgrades for your car's belts, it's important to understand the different types of belts and the materials that offer enhanced durability and strength. The two main types of belts in your engine are the serpentine belt and the timing belt.

1. Serpentine Belts (Accessory Belts)

Serpentine belts are long, flexible belts that power multiple engine components like the alternator, power steering pump, and air conditioning compressor.

Materials for Performance:

EPDM (Ethylene Propylene Diene Monomer) rubber: This is the standard material for mo …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Dayco14
Share of mentions

How the mentions in these answers were split between this company and its rivals

Gates
53.3%
Dayco
46.7%
Continental ContiTech
0.0%
Bando USA
0.0%
Goodyear Belts and Hose (Veyance Technologies / Goodyear Rubber Products Inc.)
0.0%
Timken Belts
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
5/15
Gemini
4/15
Claude
4/15
Perplexity
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 24 of 100 · 100% of checks could run · checked on October 3, 2026 · www.gates.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

0 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • Not metToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
25
shop.advanceautoparts.com
20
autozone.com
13
youtube.com
12
gates.com (its own website)
10
alibaba.com
9
reddit.com
8
vehicleruns.com
8
carparts.com
7
jalopnik.com
6

In the study as Consumer brands.

Every question, and where the company came up (6 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Why is my serpentine belt squealing after replacement?
  • What are some alternatives to standard automotive rubber hoses?
  • What kind of belt should I use for performance upgrades in my car?
  • How much should I expect to pay for a full set of replacement car belts and hoses?
  • Options for eco-friendly automotive belt materials?
  • Serpentine belt vs V-belt: Which is more durable for modern cars?
  • What are the best brands for automotive belts and hoses in the United States?
  • Do premium radiator hoses offer better longevity than standard options?
  • Rubber hoses vs silicone hoses in engine cooling systems—what’s the difference?
  • Is it worth paying extra for OEM replacement belts for my vehicle?
  • Most reliable timing belts for high-mileage vehicles?
  • Common causes of premature wear in automotive timing belts?
  • Price differences between aftermarket and OEM belts for American vehicles?
  • Where can I find reputable suppliers for replacement automotive belts and hoses in the US?
  • Best types of hoses for high-temperature engine applications?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 40 of 100 badge for Gates

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