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Gartner

gartner.com · Technology · IT

Ranked 890 of 2,047 companies in the study

34Overall score
  • Visibility22
  • Citations1
  • Sentiment75
  • Site quality67
  • AI readiness7
What this means for Gartner

AI assistants name Gartner in 16.7% of answers, more often than the typical technology company, which is named in 10% of answers. Its overall score is 34 out of 100, ranking 890th of 2,047 companies. The website passes 1 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the technology market: none named Gartner. AI assistants named it in 10 of 60 answers (16.7%). The typical technology company is named in 10.0% of answers. By how often it is named, Gartner ranks 98 of 273 in its sector.

Named by AI in
16.7%
10 of 60 answers
Share of mentions
30.3%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 4
Rank in its sector
157 of 273
by overall score, where the typical technology company scores 36
How Gartner compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
22

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
75

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score34
Ranks 157 of 273. Typical company: 36
Named in answers17%
Ranks 98 of 273. Typical company: 10%
AI readiness7
Ranks 255 of 273. Typical company: 29
What OpenAI actually said

An answer that names the company

“Where can executives find objective data and tools for critical business decision-making?”

Short answer — from a mix of authoritative public data, independent research providers, and robust analytics tools. Executives should combine high-quality raw data sources with trusted market/industry research and rigorous analytical tools, then apply governance to keep insights objective.

Where to find objective data (categories + examples)

Government and intergovernmental data (free, high-quality): U.S. Census, Bureau of Labor Statistics (BLS), Bureau of Economic Analysis (BEA), SEC EDGAR (financial filings), Federal Reserve (FRED), Eurostat, World Bank, OECD. Good for macro, labor, trade …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Forrester11CB Insights2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Forrester
39.3%
Gartner
35.7%
IDC (International Data Corporation)
17.9%
CB Insights
7.1%
The Hackett Group
0.0%
Everest Group
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
4/15
Gemini
2/15
Perplexity
2/15
Claude
2/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 31 of 100 · 100% of checks could run · checked on October 3, 2026 · www.gartner.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
35
advisory.com
10
forbes.com
9
linkedin.com
8
worldmetrics.org
8
deloitte.com
8
gitnux.org
8
futurumgroup.com
7
marketbeat.com
7
wifitalents.com
6

In the study as S&P 500.

Every question, and where the company came up (4 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Where can executives find objective data and tools for critical business decision-making?
  • What are alternatives to subscribing to a full-service business advisory membership?
  • How can executive teams use research and advisory guidance to prioritize digital transformation initiatives?
  • How can businesses evaluate the reliability of advisory insights before following them?
  • Ways leaders leverage business research services to navigate market disruption
  • How do business research consultancies differ from management consulting firms?
  • Business analysis advisory services vs industry intelligence providers—what's the difference?
  • What are the top business research and advisory services for executive decision-making?
  • Best sources for actionable business insights to support organizational leaders
  • What should I do if my advisory service reports don’t address my organization’s specific needs?
  • Other ways to access actionable business insights for strategic planning
  • Are professional advisory services for executives worth the investment?
  • Are there flexible pricing options for companies seeking executive advisory services?
  • Is it beneficial for organizations to subscribe to business research services?
  • How much do business research and advisory memberships typically cost in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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