- Visibility40
- Citations3
- Sentiment55
- Site quality67
- AI readiness0
AI assistants name GameStop in 48.3% of answers, much more often than the typical company in retail at 6.7%. Its overall score is 35 out of 100, ranking 801st of 2,047 companies in the study. The website passes 0 of 14 technical checks, which measures how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named GameStop. AI assistants named it in 29 of 60 answers (48.3%). The typical retail company is named in 6.7% of answers. By how often it is named, GameStop ranks 24 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How do prices for new video games at specialty retailers compare to average market price?”
I'll search for current information about video game pricing at specialty retailers compared to the market average.Let me search for more recent and specific information about specialty retailers and their pricing.Based on current information, here's how video game prices at specialty retailers compare to the market average:
Standard Pricing
Standard AAA video games cost $69.99 across 84.0% of console releases, which serves as the baseline market price for new games.
Specialty Retailers vs. Online
New games and consoles at GameStop generally sell at or near manufacturer's suggested r …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. GameStop publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Salesforce Commerce Cloud.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 24 of 100 · 100% of checks could run · checked on October 3, 2026 · www.gamestop.com · 2,047 companies scanned
0 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- Not metToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- What are some alternatives to dedicated video game and electronics stores for buying games in the US?
- How do prices for new video games at specialty retailers compare to average market price?
- What are the best places to buy new and pre-owned video games in the US?
- What are the differences between shopping in-store versus online for gaming electronics?
- Best ways to trade in old video games for store credit?
- Where can I find stores that offer midnight releases for major gaming titles in the US?
- Are trade-in offers at video game stores a good deal for used games and hardware?
- How do specialty video game retailers compare to big box stores for used game pricing?
- What should I do if a pre-owned game or console I bought is not working properly?
- Is it worth buying refurbished gaming consoles from electronics retailers?
- Should I buy the latest game releases at launch or wait for discounts from specialty stores?
- Where can I find a wide selection of gaming consoles and accessories for collectors?
- Best options for finding limited edition gaming merchandise near me?
- How can I check the condition of used gaming accessories before buying?
- Physical game discs vs digital downloads: which is better for console gamers?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/gamestop.com"><img src="https://aeo-audit.rezolve.com/us/badges/gamestop.com.svg" alt="Overall score 35 of 100, US AI Visibility Study 2026" width="280" height="64"></a>