- Visibility25
- Citations6
- Sentiment89
- Site quality73
- AI readiness36
AI assistants name Freshpet in 23.3% of answers, much more often than the typical company in consumer goods, which is named in 3.3% of answers. Its overall score is 42 out of 100, ranking 238th of 2,047 companies. The Freshpet website passes 5 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the consumer goods market: none named Freshpet. AI assistants named it in 14 of 60 answers (23.3%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Freshpet ranks 15 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Best natural cat food options that require refrigeration”
I'll search for information about natural cat food options that require refrigeration.Based on my search results, here are some of the best natural cat food options that require refrigeration:
Fresh Refrigerated Options
JustCats - Made with wild-caught Alaskan Pacific cod and has no preservatives, grain, or gluten. It's good for 3 to 4 days once thawed and refrigerated unopened, and 2 to 3 days once thawed and refrigerated opened, with frozen unopened packages good for 1 year.
Darwin's Natural Selections - Comprises free-range, cage-free, or pasture-raised meats and organic veget …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 2: Bot-aware. Explicit AI bot rules and declared Content Signals.
- Markdown negotiation
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersPassed
HTTP Link headers on the homepage that point agents at machine readable resources.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsPassed
Content-Signal lines in robots.txt declaring search, AI input and AI training preferences.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 49 of 100 · 97% of checks could run · checked on October 5, 2026 · www.freshpet.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- Diffbotallowed
- Omgilibotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US-listed.
- Best natural cat food options that require refrigeration
- Popular feeding guidelines for fresh, minimally processed pet diets
- Are there affordable natural pet food options that need refrigeration?
- What is the healthiest type of refrigerated pet food for dogs?
- What should I look for when choosing a fresh refrigerated dog food?
- How does gently cooked pet food compare to raw and refrigerated options?
- What are some shelf-stable alternatives to chilled natural dog food?
- Is fresh refrigerated pet food suitable for puppies with allergies?
- Is switching to fresh, preservative-free pet food worth the higher price?
- How much does refrigerated pet food typically cost per month in the US?
- Can fresh dog food be used for pets on weight management plans?
- Alternatives to refrigerated meals for feeding cats with sensitive digestion
- Why is my pet not interested in refrigerated pet food?
- Refrigerated dog food vs traditional kibble: which is better for sensitive stomachs?
- How can I safely transition my senior cat to a preservative-free chilled recipe?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/freshpet.com"><img src="https://aeo-audit.rezolve.com/us/badges/freshpet.com.svg" alt="Overall score 42 of 100, US AI Visibility Study 2026" width="280" height="64"></a>