- Visibility4
- Citations0
- Sentiment50
- Site quality93
- AI readiness14
AI assistants rarely name Fossil when asked about its market, mentioning it in only 1 of 60 answers. Its overall score is 28 out of 100, ranking 1,434th of 2,047 companies. Fossil's website passes 2 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the consumer goods market: none named Fossil. AI assistants named it in 1 of 60 answers (1.7%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Fossil ranks 63 of 118 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Do luxury fashion watches ever go on sale in the United States?”
I can provide you with information about this based on my general knowledge.
Yes, luxury fashion watches do go on sale in the United States, though the discounts and frequency vary depending on the brand and retailer:
1. Authorized Retailers: Major department stores like Saks Fifth Avenue, Nordstrom, and Bloomingdale's regularly hold sales events (seasonal sales, holiday promotions, clearance events) where luxury watches may be discounted, typically 20-40% off.
2. Outlet Stores: Many luxury brands have outlet locations where previous season watches are sold at reduced prices.
3. …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
This website turned most of our scan away, so it has no level. Only 29% of the checks could run. That reflects the website’s rules for automated visitors, and an AI agent arriving by itself meets the same rules.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 54 of 100 · 29% of checks could run · checked on October 5, 2026 · www.fossil.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US-listed.
- What are the most popular watch styles for women this season?
- How do leather handbags compare to canvas bags for everyday use?
- What should you do if your watch stops keeping accurate time?
- Do luxury fashion watches ever go on sale in the United States?
- Top trends in men's wallets and accessories right now
- Analog watches vs smartwatches: which is better for daily wear?
- Affordable alternatives to trend-forward accessory brands
- Which handbags are most functional for busy commuters?
- How do you fix a leather wallet that's starting to crack?
- Are stainless steel watches worth the investment for everyday use?
- Best fashion accessories to complement business casual outfits
- Best jewelry styles to wear with both casual and formal outfits
- What's a reasonable price for a high-quality women's handbag in the US?
- What are some eco-friendly alternatives to leather wallets and bags?
- Is it worth buying designer-inspired jewelry when shopping for new accessories?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.