- Visibility28
- Citations0
- Sentiment50
- Site quality73
- AI readiness7
AI assistants name Hims & Hers Health in 15% of answers, which is more often than the typical company in its sector. Its overall score is 32 out of 100, placing it 1,032nd of 2,047 companies. The company's website passes 1 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the healthcare market: none named Hims & Hers Health. AI assistants named it in 9 of 60 answers (15.0%). The typical healthcare company is named in 3.3% of answers. By how often it is named, Hims & Hers Health ranks 12 of 105 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
105 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which digital clinics focus on men's sexual health and treatment options?”
Let me search for more specific information about popular digital clinics for men's sexual health.Based on my search results, here are several digital clinics that focus on men's sexual health and treatment options:
Major Digital Clinics
Hims
Hims is a digital health company that launched in 2017 with a clinical director focused on men's sexual health. Hims is a telehealth company that provides help with sexual health issues and other health concerns without the need to visit a clinic, offering online consultations, personalized treatment plans, and support groups. Hims offers access …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 2 would be possible.
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtCould not check
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapPartly met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesCould not check
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsCould not check
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 27 of 100 · 67% of checks could run · checked on October 4, 2026 · www.forhims.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US-listed.
- Men's online healthcare services vs traditional clinics—what are the pros and cons?
- Is paying for men's telehealth services for testosterone support worth it?
- What are some natural alternatives to prescription ED treatments available online?
- Why haven't I seen results from my online hair regrowth treatment?
- What should I do if my digital health platform hasn't sent my lab results yet?
- Which digital clinics focus on men's sexual health and treatment options?
- What is the average monthly cost for men's online GLP-1 weight loss medication?
- Can I manage both weight loss and erectile dysfunction through a single telehealth provider?
- How does telehealth for hair loss compare to in-person dermatology visits?
- How do lab testing fees compare between digital clinics and local healthcare providers?
- What are the best online healthcare services for men's weight loss support?
- Are online weight loss programs for men effective and safe?
- Alternatives to digital men's health platforms for hair loss treatment?
- What kinds of comprehensive health checks can men get online in the US?
- How do online men's health platforms handle private health concerns and prescriptions?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/forhims.com"><img src="https://aeo-audit.rezolve.com/us/badges/forhims.com.svg" alt="Overall score 32 of 100, US AI Visibility Study 2026" width="280" height="64"></a>