- Visibility38
- Citations0
- Sentiment69
- Site quality73
- AI readiness7
AI assistants name Foot Locker in 40% of answers, which is much more often than the typical company in its sector at 6.7%. Its overall score is 38 out of 100, ranking 523rd of 2,047 companies. The website passes 1 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named Foot Locker. AI assistants named it in 24 of 60 answers (40.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Foot Locker ranks 49 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can I find a wide variety of athletic apparel and shoes for sneaker enthusiasts?”
I can suggest several popular options for finding a wide variety of athletic apparel and shoes for sneaker enthusiasts:
1. Specialty Athletic Retailers
Foot Locker and Foot Locker-affiliated stores (Footpatrol, Champs Sports)
Finish Line
Sneaker boutiques in your area
2. Major Sporting Goods Stores
Dick's Sporting Goods
Academy Sports
Modell's Sporting Goods
3. Brand Direct Stores
Nike stores and Nike.com
Adidas stores and Adidas.com
Puma, New Balance, Reebok, and other brand websites
4. Online Retailers
Amazon
Zappos …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Not by itself. Foot Locker publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 0 of 100 · 97% of checks could run · checked on October 5, 2026 · www.footlocker-inc.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- How can I verify the authenticity of sneakers bought from a large athletic retailer?
- Where can I find a wide variety of athletic apparel and shoes for sneaker enthusiasts?
- How do outlet malls for athletic footwear compare to specialty sneaker stores in terms of selection?
- Athletic footwear megastores vs. niche shoe boutiques: which is better for sneaker collectors?
- Are high-end athletic sneakers worth the premium over standard athletic shoes?
- Where else can sneakerheads find early releases outside of major retail chains?
- Where can athletes find performance-focused apparel and footwear for training?
- Which retailers offer the best options for youth athletic footwear?
- What are alternatives to mall-based athletic shoe stores for sneaker shopping?
- What are the best sneaker shops for limited-edition athletic footwear releases in the US?
- Are there regular seasonal sales for athletic apparel in footwear stores?
- Which online marketplaces offer good deals on authentic athletic sneakers?
- Is it better to buy athletic shoes online or in-store for the best deals and fit?
- What should I do if my new athletic shoes are uncomfortable after several wears?
- What are typical price ranges for popular basketball sneaker models in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/footlocker-inc.com"><img src="https://aeo-audit.rezolve.com/us/badges/footlocker-inc.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>