- Visibility26
- Citations1
- Sentiment82
- Site quality80
- AI readiness7
AI assistants name Five Below in 28.3% of their answers, which is more often than the typical company in its sector. Its overall score is 38 out of 100, ranking 532nd of 2,047 companies. The website passes 1 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the retail market: none named Five Below. AI assistants named it in 17 of 60 answers (28.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Five Below ranks 93 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What should I do if I can’t find certain trending toys at my local discount variety store?”
If you're having trouble finding trending toys at your local discount variety store, there are several other avenues you can explore:
1. Expand Your In-Person Shopping:
Major Retailers: Check larger stores like Target and Walmart. They often have dedicated toy sections and frequently stock trending items, including exclusives. Macy's also houses Toys R Us sections in some of its locations, offering a similar experience to the classic toy store.
Specialty Toy Stores: Look for independent toy shops in your area. These stores, like Learning Express and Homewood Toy and Hobb …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Five Below publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.fivebelow.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US-listed. Number 89 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
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- What should I do if I can’t find certain trending toys at my local discount variety store?
- Best places to get affordable beauty or self-care products for teens on a budget
- Where can I find affordable everyday essentials for kids and teens in the US?
- How do prices at value-focused variety stores compare for items under $10?
- What are the top places to buy inexpensive home decor and school supplies for families on a budget?
- Variety retailers vs online marketplaces: where can you get better deals on arts & crafts supplies?
- Discount stores vs closeout retailers: which is better for seasonal decorations?
- Is shopping at an off-price retailer worth it for party supplies and small electronics?
- What pricing tiers can I expect for room decor and tech accessories at discount retailers?
- What are the best alternatives to dollar variety stores for inexpensive gifts and everyday items?
- How to check if affordable sports equipment is in stock at off-price retailers near me?
- What are the best discount variety stores for trendy gifts and toys under $5?
- Are discount variety stores a good option for finding name brand snacks at lower prices?
- How do off-price variety retailers compare to traditional big box stores for back-to-school shopping?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/fivebelow.com"><img src="https://aeo-audit.rezolve.com/us/badges/fivebelow.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>