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Fidelity Investments

fidelity.com · Finance

Ranked 811 of 2,047 companies in the study

35Overall score
  • Visibility24
  • Citations3
  • Sentiment50
  • Site quality87
  • AI readiness21
What this means for Fidelity Investments

AI assistants name Fidelity Investments in 21.7% of answers, which is more frequent than the typical company in the finance sector. Its overall score is 35 out of 100, ranking 811th of 2,047 companies in the study. The website passes 3 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the finance market: none named Fidelity Investments. AI assistants named it in 13 of 60 answers (21.7%). The typical finance company is named in 3.3% of answers. By how often it is named, Fidelity Investments ranks 24 of 205 in its sector.

Named by AI in
21.7%
13 of 60 answers
Share of mentions
27.1%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
56 of 205
by overall score, where the typical finance company scores 29
How Fidelity Investments compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
24

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with finance

205 companies in this sector. The line on each bar is the typical company.

Overall score35
Ranks 56 of 205. Typical company: 29
Named in answers22%
Ranks 24 of 205. Typical company: 3%
AI readiness21
Ranks 82 of 205. Typical company: 21
What Gemini actually said

An answer that names the company

“Which financial advisory services offer both retirement planning and portfolio management for institutions?”

Many financial advisory services offer both retirement planning and portfolio management for institutions. These services often cater to a variety of institutional clients, including retirement plans, businesses, and nonprofit organizations.

Some of the firms that provide these services include:

Foster Group has over 30 years of experience providing institutional investment advisory services to retirement plans, businesses, and nonprofit organizations. They offer 401(k) advisory services that help plan sponsors meet fiduciary responsibilities and assist employees in optimizing saving …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Vanguard12Charles Schwab12TD Ameritrade1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Fidelity Investments
30.2%
Vanguard
27.9%
Charles Schwab
25.6%
Merrill (via Bank of America)
9.3%
E*TRADE (Morgan Stanley)
4.7%
TD Ameritrade
2.3%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
4/15
Claude
4/15
Perplexity
3/15
OpenAI
2/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
  • API CatalogCould not check

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryCould not check

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceCould not check

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardCould not check

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardCould not check

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsCould not check

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestCould not check

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 29 of 100 · 53% of checks could run · checked on October 5, 2026 · www.fidelity.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

smartasset.com
25
nerdwallet.com
21
fidelity.com (its own website)
19
wsj.com
15
kiplinger.com
13
investopedia.com
12
forbes.com
11
morganstanley.com
10
schwab.com
10
unbiased.com
10

In the study as Large private companies.

Every question, and where the company came up (6 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Which financial advisory services offer both retirement planning and portfolio management for institutions?
  • What services should high-net-worth individuals look for in a financial advisory relationship?
  • What is the difference between working with a traditional brokerage and a comprehensive wealth management firm?
  • What are the best self-directed investing alternatives for those who want to avoid full-service financial institutions?
  • How can I address issues with online account access at a full-service investment firm?
  • What should I do if my financial advisor is not providing clear retirement planning guidance?
  • How do account minimums and fee structures vary between different types of financial advisors?
  • Should I choose a firm that offers both investment management and financial planning, or is it better to use separate services?
  • Is using a full-service financial advisory firm worth it for retirement planning compared to managing investments independently?
  • Are there suitable low-cost options for comprehensive financial planning besides traditional firms?
  • How do full-service investment advisory firms compare to online robo-advisors in terms of service and support?
  • What are some alternatives to using a comprehensive investment advisory firm for managing retirement assets?
  • What fees should I expect from a full-service investment and financial advisory firm in the United States?
  • What are typical use cases for combining brokerage, retirement, and advisory services under one provider?
  • What are the best full-service investment firms for individuals seeking comprehensive financial planning in the US?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 35 of 100 badge for Fidelity Investments

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