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Facebook

facebook.com · Media

Ranked 613 of 2,047 companies in the study

37Overall score
  • Visibility54
  • Citations2
  • Sentiment62
  • Site quality33
  • AI readiness21
What this means for Facebook

AI assistants name Facebook in 68.3% of answers, which is much more often than the typical company in its sector at 15%. Its overall score is 37 out of 100, ranking 613th of 2,047 in the study. Facebook's website passes 3 of 14 technical checks for how ready it is for AI tools.

We asked 15 unbranded questions about the media market: none named Facebook. AI assistants named it in 41 of 60 answers (68.3%). The typical media company is named in 15.0% of answers. By how often it is named, Facebook ranks 7 of 99 in its sector.

Named by AI in
68.3%
41 of 60 answers
Share of mentions
32.0%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
39 of 99
by overall score, where the typical media company scores 36
How Facebook compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
54

How often AI assistants name the company

Citations
2

How often AI uses the company's own website as a source

Sentiment
62

How positively AI describes the company

Site quality
33

How well built the website's own pages are

AI readiness
21

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score37
Ranks 39 of 99. Typical company: 36
Named in answers68%
Ranks 7 of 99. Typical company: 15%
AI readiness21
Ranks 53 of 99. Typical company: 29
What Gemini actually said

An answer that names the company

“How do I troubleshoot notifications not appearing for group posts on a social platform?”

If you're not receiving notifications for group posts on a social platform, here's a comprehensive troubleshooting guide:

1. Check In-App Notification Settings for the Group:

Set to "All Posts" or equivalent: Most platforms allow you to choose how often you're notified from a group. Often, the default is "Highlights" or "Friends' Posts," which can filter out many updates. Look for an option like "All Posts" to ensure you receive every update. This setting is usually found within the specific group's settings.

How to access (general steps):

Navigate to the specif …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Instagram31Nextdoor12Snapchat10MeWe2
Share of mentions

How the mentions in these answers were split between this company and its rivals

Facebook
33.3%
Instagram
25.2%
X (formerly Twitter)
21.1%
Nextdoor
11.4%
Snapchat
7.3%
MeWe
1.6%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
13/15
OpenAI
11/15
Claude
10/15
Perplexity
7/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Can an AI agent buy here?

Not by itself. Facebook publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 16 of 100 · 97% of checks could run · checked on October 5, 2026 · www.facebook.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 1 AI crawler by name. All others follow its general rules.

Training AI
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed
AI search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebot*partly
  • Amazonbotallowed
  • YouBotallowed
Answering questions
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

reddit.com
10
facebook.com (its own website)
9
youtube.com
8
mightynetworks.com
7
justdial.com
7
f6s.com
7
buffer.com
6
linkedin.com
5
circle.so
5
medium.com
5

In the study as Consumer brands. One of the most visited websites in the United States (Similarweb, August 2026). A Meta brand.

Every question, and where the company came up (15 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How do I troubleshoot notifications not appearing for group posts on a social platform?
  • What are some alternatives to mainstream social networking sites for connecting with others online?
  • Which online communities are good for sharing personal updates and photos in the US?
  • Are there specialized online communities for people looking to avoid large, popular social networks?
  • Are premium features on social platforms worth paying for if I just want to message friends and join groups?
  • How can online social communities help me stay connected with family living in different states?
  • What are the main differences between public social networks and private online communities?
  • How do social networking sites differ from group messaging apps for keeping in touch with multiple people?
  • Is it worth joining a social network just to find local neighborhood events and groups?
  • What are some ways social networking platforms can be used to organize community events?
  • Are most social networking sites free to use, or do they charge for extra features?
  • What are the best social networking platforms for staying connected with friends and family online?
  • How much does it cost to advertise community events on major social platforms in the US?
  • Why am I having trouble seeing posts from my friends on my social networking feed?
  • Which private or invitation-only social platforms are best for sharing updates with a select group?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 37 of 100 badge for Facebook

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<a href="https://aeo-audit.rezolve.com/us/facebook.com"><img src="https://aeo-audit.rezolve.com/us/badges/facebook.com.svg" alt="Overall score 37 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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