- Visibility41
- Citations4
- Sentiment63
- Site quality73
- AI readiness29
AI assistants name Expedia Group in 45% of answers, making it more visible than the typical company in the travel sector. Its overall score is 41 out of 100, which ranks 278th of 2,047 companies. Expedia Group's website passes 4 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the travel market: none named Expedia Group. AI assistants named it in 27 of 60 answers (45.0%). The typical travel company is named in 21.7% of answers. By how often it is named, Expedia Group ranks 7 of 75 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
75 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How to handle issues with flight cancellations when booked through a travel website”
I'll search for current information on handling flight cancellations booked through travel websites.Here's a comprehensive guide to handling flight cancellations booked through travel websites:
Understand Your Rights
When airlines cancel flights, passengers are entitled to full refunds regardless of ticket type. Cash refunds are required by regulation when your flight is canceled, and the reason doesn't matter: it could be weather, staffing, equipment, security or something else outside of the airline's control.
Immediate Steps to Take
1. Review Your Booking: If booked via third …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 1 would be possible.
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPartly met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 42 of 100 · 64% of checks could run · checked on October 3, 2026 · www.expedia.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 6 AI crawlers by name. All others follow its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*partly
- Claude-SearchBot*partly
- PerplexityBot*partly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-User*partly
- Claude-User*partly
- Perplexity-User*partly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as S&P 500.
- How to handle issues with flight cancellations when booked through a travel website
- Differences between metasearch engines and full-service travel platforms
- Are bundled vacation deals on travel sites a good value for families
- Can I book both business and leisure travel on the same online travel portal
- Do online travel agencies charge booking or service fees in addition to listed prices
- Alternatives to using an online platform for booking vacation rentals
- When do travel booking sites offer the lowest airfare prices
- How do online travel platforms help travelers find last-minute deals
- Best online travel sites for booking all-inclusive vacation packages in the US
- Best offline options for booking travel if you don't want to book online
- What to do if your online hotel reservation is not recognized at check-in
- How to find the most convenient travel booking platforms for business trips
- Is it worth using an online travel agency for multi-city flight itineraries
- Other ways to arrange travel if you prefer not to use a travel website
- Online travel agencies vs booking directly with airlines and hotels
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/expedia.com"><img src="https://aeo-audit.rezolve.com/us/badges/expedia.com.svg" alt="Overall score 41 of 100, US AI Visibility Study 2026" width="280" height="64"></a>