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Everlane

everlane.com · Retail

Ranked 111 of 2,047 companies in the study

45Overall score
  • Visibility31
  • Citations0
  • Sentiment85
  • Site quality80
  • AI readiness57
What this means for Everlane

AI assistants name Everlane in 28.3% of answers, which is much more often than the typical company in the retail sector. Everlane's overall score is 45 out of 100, ranking 111th of 2,047 in the study. Its website passes 8 of 14 technical checks for readiness for AI tools.

We asked 15 unbranded questions about the retail market: none named Everlane. AI assistants named it in 17 of 60 answers (28.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Everlane ranks 93 of 640 in its sector.

Named by AI in
28.3%
17 of 60 answers
Share of mentions
36.2%
compared with 5 rivals
AI readiness
8/14
technical checks passed. Typical for its sector: 3
Rank in its sector
29 of 640
by overall score, where the typical retail company scores 34
How Everlane compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
31

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
85

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
57

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score45
Ranks 29 of 640. Typical company: 34
Named in answers28%
Ranks 93 of 640. Typical company: 7%
AI readiness57
Ranks 79 of 640. Typical company: 29
What Claude actually said

An answer that names the company

“What are some alternatives to traditional mall retailers for everyday fashion basics?”

Here are some popular alternatives to traditional mall retailers for everyday fashion basics:

1. Online Retailers

Direct-to-consumer brands (like Everlane, Bonobos, Warby Parker) that sell online without middlemen

Marketplace platforms (Amazon Fashion, ASOS, Shein) offering wide selections at various price points

Fast fashion chains with strong online presence (H&M, Zara, Forever 21)

2. Discount and Off-Price Stores

TJ Maxx, Marshalls, Ross, and Burlington offer brand-name items at discounted prices

Outlet malls for factory-direct deals

Costco and wareho …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Uniqlo9Buck Mason4AYR1Mott & Bow1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Everlane
40.5%
Uniqlo
35.7%
Buck Mason
19.0%
AYR
2.4%
Mott & Bow
2.4%
Frank And Oak
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
6/15
OpenAI
5/15
Claude
3/15
Perplexity
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Yes. Everlane publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.

  • UCPPublished
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.

The shop runs on Shopify.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
27 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPPassed

    Tools registered in the browser through navigator.modelContext.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 45 of 100 · 100% of checks could run · checked on October 5, 2026 · www.everlane.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

8 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

thegoodtrade.com
25
whowhatwear.com
22
businessinsider.com
11
modernminimalism.com
11
goodonyou.eco
11
reddit.com
9
vogue.com
8
eco-stylist.com
7
alibaba.com
6
panaprium.com
6

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (7 of 15)
QuestionOpenAIClaudePerplexityGemini
  • What are some alternatives to traditional mall retailers for everyday fashion basics?
  • How much should I expect to pay for high-quality minimalist fashion in the US?
  • What are the best places to buy quality basics for adults in the US?
  • Are transparent pricing models really better when shopping for basics?
  • Why do some basic tees lose their shape quickly after washing?
  • Which wardrobe staples work best for transitioning between seasons?
  • How do sustainably made basics compare to fast fashion in terms of durability?
  • Where else can I shop for affordable, ethically made wardrobe staples in the US?
  • What options are there for sustainable fashion basics for men and women?
  • Is it worth spending more on ethical fashion brands for essentials?
  • What kind of essentials should I pack for a versatile business-casual wardrobe?
  • Are there budget-friendly options for modern essentials without sacrificing quality?
  • Where can I find modern essentials for a minimalist wardrobe?
  • Cotton vs. blends for everyday T-shirts: which is better for durability and comfort?
  • How can I prevent my favorite denim from fading or stretching out?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 45 of 100 badge for Everlane

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/everlane.com"><img src="https://aeo-audit.rezolve.com/us/badges/everlane.com.svg" alt="Overall score 45 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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