- Visibility25
- Citations2
- Sentiment75
- Site quality80
- AI readiness7
AI assistants name Duty Free Americas in 16.7% of answers, more often than the typical company in its sector. Its overall score is 37 out of 100, ranking 639th of 2,047 companies. The company's website passes 1 out of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Duty Free Americas. AI assistants named it in 10 of 60 answers (16.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Duty Free Americas ranks 173 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What options exist for pre-ordering duty-free products online before traveling?”
I'll search for current information about pre-ordering duty-free products online.Based on current options, here are several ways to pre-order duty-free products online before traveling:
Airport and Airline-Specific Services
Duty Free Americas is an online pre-order service at participating duty-free stores at Dulles Airport, allowing you to shop online up to seven days before departing on a Dulles International flight.
ANA Duty Free Shop's online pre-order service lets you browse and reserve products in advance with an exclusive 5% discount before arriving at the airport, with orders pla …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Duty Free Americas publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 3 of 100 · 100% of checks could run · checked on October 3, 2026 · dutyfreeamericas.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- What options exist for pre-ordering duty-free products online before traveling?
- Are electronics good value at duty-free stores in US airports?
- How does shopping at border duty-free stores compare to airport locations
- Where else can travelers find discounted luxury goods besides airport duty-free stores?
- How do duty-free liquor prices in the US compare to regular retail?
- European vs American duty-free shopping: What are the key differences?
- How to resolve issues if items bought at a duty-free store are missing from the sealed bag
- Best duty-free stores in the Americas for perfume and cosmetics
- Where to find a wide variety of spirits and tobacco at airport duty-free shops
- Best types of souvenirs to buy at airport duty-free shops for family gifts
- Alternatives to duty-free shops for tax-free shopping while traveling
- Why can’t I always pick up my duty-free purchases immediately when flying internationally?
- Typical price range for high-end fragrances at duty-free stores in US airports
- Is it cheaper to buy luxury watches at duty-free shops than regular retail?
- How to maximize savings when shopping duty-free before a connecting international flight
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/dutyfreeamericas.com"><img src="https://aeo-audit.rezolve.com/us/badges/dutyfreeamericas.com.svg" alt="Overall score 37 of 100, US AI Visibility Study 2026" width="280" height="64"></a>