- Visibility26
- Citations1
- Sentiment50
- Site quality80
- AI readiness36
AI assistants name Dutch Bros. Coffee in 28.3% of answers, which is much more often than the typical company in the retail sector. The company has an overall score of 36 out of 100, ranking 708th of 2,047 companies. Its website passes 5 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the retail market: none named Dutch Bros. Coffee. AI assistants named it in 17 of 60 answers (28.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Dutch Bros. Coffee ranks 93 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best drive-thru coffee chains for customizable specialty drinks?”
For customizable specialty drinks, several drive-thru coffee chains stand out for their extensive options and focus on personalized beverages.
Here are some of the best drive-thru coffee chains for customizable specialty drinks:
7 Brew Coffee This chain is frequently praised for its exceptional customization, offering over 20,000 drink combinations across various categories like coffees, energy drinks, smoothies, teas, and lemonades. They provide a wide range of milk alternatives (oat, almond, coconut), decaf options, numerous flavor additions (caramel, hazelnut), and extra espresso …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Not by itself. Dutch Bros. Coffee publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationPassed
Requests sent with Accept: text/markdown receive a markdown version of the page.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 47 of 100 · 97% of checks could run · checked on October 5, 2026 · www.dutchbros.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- PassedMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- What are some alternatives for getting a caffeine fix besides drive-thru coffee chains?
- How does a drive-thru coffee shop compare to a traditional sit-down café for convenience and speed?
- What are the best drive-thru coffee chains for customizable specialty drinks?
- Are drive-thru coffee places worth the hype for on-the-go coffee drinkers?
- Best iced coffee options available at drive-thru beverage spots in the US?
- How do drive-thru coffee shops handle large group orders during the morning rush?
- Best ways to find affordable specialty coffee drinks without using drive-thru locations?
- Is it better value to purchase energy drinks or handcrafted coffee at a drive-thru coffee chain?
- What is the typical price range for specialty drinks at drive-thru coffee chains in the United States?
- What’s the most efficient way to grab a quick coffee on the way to work using a mobile app?
- Why might a drive-thru beverage chain not offer certain menu items at all locations?
- What should I do if my drive-thru coffee app order isn’t showing up when I arrive?
- What are some non-coffee beverage options available at US drive-thru chains for people avoiding caffeine?
- Drive-thru coffee chains vs quick-service smoothie shops for morning beverages — which is a better pick?
- Are there any drive-thru coffee rewards programs that help save money on frequent purchases?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/dutchbros.com"><img src="https://aeo-audit.rezolve.com/us/badges/dutchbros.com.svg" alt="Overall score 36 of 100, US AI Visibility Study 2026" width="280" height="64"></a>