- Visibility16
- Citations0
- Sentiment83
- Site quality80
- AI readiness36
AI assistants name Duracell in 13.3% of answers, much more often than the typical company in the consumer goods sector. The company's overall score is 38 out of 100, ranking 558th of 2,047. Its website passes 5 out of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the consumer goods market: none named Duracell. AI assistants named it in 8 of 60 answers (13.3%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Duracell ranks 29 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Most reliable AAA batteries for emergency preparedness kits”
For emergency preparedness kits, the most reliable AAA batteries are generally lithium batteries due to their long shelf life, superior performance in extreme temperatures, and leak-proof design. However, alkaline batteries are a more budget-friendly option for general use and devices with lower power demands.
Here's a breakdown of why:
Lithium AAA Batteries
Shelf Life: Lithium AAA batteries boast an impressive shelf life of 10 to 20 years, making them ideal for long-term storage in emergency kits.
Temperature Performance: They excel in extreme temperatures, perfo …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 32 of 100 · 97% of checks could run · checked on October 5, 2026 · duracell.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 8 AI crawlers by name. All others follow its general rules.
- GPTBot*allowed
- ClaudeBot*allowed
- Anthropic-AIallowed
- Google-Extended*allowed
- Applebot-Extended*allowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespider*allowed
- CCBotallowed
- Diffbotallowed
- Omgilibotallowed
- OAI-SearchBot*allowed
- Claude-SearchBot*allowed
- PerplexityBot*allowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Large private companies.
- Most reliable AAA batteries for emergency preparedness kits
- AA alkaline vs AA lithium batteries—what’s better for everyday electronics?
- Is it better to buy batteries in bulk or in smaller packs?
- Typical price range for specialty hearing aid batteries in the US
- How can I tell if coin cell batteries are running low?
- Are premium alkaline batteries worth the cost for household use?
- What are the best AA batteries for high-drain devices?
- What battery types are safest for children’s toys?
- What are eco-friendly alternatives to single-use batteries?
- Rechargeable batteries vs disposable batteries: pros and cons
- Alternatives to coin button batteries for small electronics
- Recommended battery types for professional audio equipment use
- Best batteries for outdoor wireless security cameras
- How much does it cost to switch to rechargeable batteries for everyday gadgets?
- Why do my TV remote batteries drain quickly?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/duracell.com"><img src="https://aeo-audit.rezolve.com/us/badges/duracell.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>