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Crocs, Inc.

crocs.com · Retail

Ranked 1,289 of 2,047 companies in the study

29Overall score
  • Visibility39
  • Citations0
  • Sentiment50
  • Site quality33
  • AI readiness14
What this means for Crocs, Inc.

AI assistants name Crocs, Inc. in 31.7% of answers, which is more often than the typical retail company in this study. Crocs, Inc. has an overall score of 29 out of 100, ranking 1,289th of 2,047 companies. Its website passes 2 out of 14 technical checks for preparedness for AI tools.

We asked 15 unbranded questions about the retail market: none named Crocs, Inc. AI assistants named it in 19 of 60 answers (31.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Crocs, Inc. ranks 78 of 640 in its sector.

Named by AI in
31.7%
19 of 60 answers
Share of mentions
50.0%
compared with 5 rivals
AI readiness
2/14
technical checks passed. Typical for its sector: 3
Rank in its sector
440 of 640
by overall score, where the typical retail company scores 34
How Crocs, Inc. compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
39

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
33

How well built the website's own pages are

AI readiness
14

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score29
Ranks 440 of 640. Typical company: 34
Named in answers32%
Ranks 78 of 640. Typical company: 7%
AI readiness14
Ranks 503 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“Are lightweight clogs good for gardening and yard work?”

Yes, lightweight clogs are generally a good option for gardening and yard work due to several benefits. They offer a combination of comfort, practicality, and protection that can make your time outdoors more enjoyable and efficient.

Here's a breakdown of why lightweight clogs are beneficial for gardening and yard work:

Advantages of Lightweight Clogs for Gardening and Yard Work:

Easy On and Off: Clogs are designed for quick and effortless slipping on and off, which is ideal when you're frequently moving between your garden, house, or other areas.

Waterproof and Easy to Clea …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Skechers7OOFOS1Sanuk1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Crocs, Inc.
57.6%
Skechers
27.3%
OOFOS
6.1%
Joybees Footwear
6.1%
Sanuk
3.0%
Native Shoes
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
7/15
Gemini
5/15
Perplexity
4/15
Claude
3/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Can an AI agent buy here?

Not by itself. Crocs, Inc. publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtCould not check

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 36 of 100 · 68% of checks could run · checked on October 5, 2026 · www.crocs.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • Not metToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

reddit.com
15
businessinsider.com
13
dickssportinggoods.com
12
forbes.com
12
travelandleisure.com
12
footwind.net
10
justdial.com
10
cnn.com
9
amazon.com
9
runrepeat.com
9

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (11 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are lightweight clogs good for gardening and yard work?
  • What is the average price range for good quality casual foam footwear?
  • How can I prevent my slip-on clogs from getting smelly?
  • Slip-on clogs vs casual sandals: which are better for quick errands?
  • What should you do if foam shoes start squeaking when you walk?
  • What other types of comfortable, easy-to-clean shoes can I consider besides clogs?
  • How do foam clogs compare to canvas sneakers for casual everyday wear?
  • What are some alternatives to foam slip-on shoes for casual wear?
  • What are some breathable and waterproof alternatives to foam clogs?
  • Best lightweight slip-on footwear for summer activities?
  • Can slip-on foam shoes be worn at the beach or pool?
  • What are the most comfortable casual shoes for long hours on your feet?
  • Are there budget-friendly options for comfortable casual clogs?
  • Is it worth investing in casual footwear with arch support for daily use?
  • Are flexible foam clogs worth the price for standing all day?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 29 of 100 badge for Crocs, Inc.

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