Back to the study

Cricut

cricut.com · Technology · CRCT

Ranked 125 of 2,047 companies in the study

44Overall score
  • Visibility51
  • Citations3
  • Sentiment69
  • Site quality67
  • AI readiness29
What this means for Cricut

AI assistants name Cricut in 45% of answers, which is much more often than the typical company in the Technology sector, named in 10%. Its overall score is 44 out of 100, ranking 125th of 2,047 companies. The website passes 3 of 14 technical checks on how ready it is for AI tools.

We asked 15 unbranded questions about the technology market: none named Cricut. AI assistants named it in 27 of 60 answers (45.0%). The typical technology company is named in 10.0% of answers. By how often it is named, Cricut ranks 22 of 273 in its sector.

Named by AI in
45.0%
27 of 60 answers
Share of mentions
60.0%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 4
Rank in its sector
32 of 273
by overall score, where the typical technology company scores 36
How Cricut compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
51

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
69

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score44
Ranks 32 of 273. Typical company: 36
Named in answers45%
Ranks 22 of 273. Typical company: 10%
AI readiness29
Ranks 82 of 273. Typical company: 29
What OpenAI actually said

An answer that names the company

“Common reasons a cutting machine might not cut materials cleanly”

Here are the common reasons a cutting machine (vinyl/plotter, laser, CNC router, die cutter, etc.) might not cut materials cleanly, and what to check or try for each:

1. Dull or wrong blade/bit

Cause: Blade/bit worn, chipped, or the wrong type for the material.

Fix: Replace with the correct blade/bit (material-specific), check manufacturer recommendations, inspect under magnification for chips.

2. Incorrect blade depth / bit length

Cause: Blade not protruding enough (or too much) or router bit not set to proper Z depth.

Fix: Adjust cutting depth so it just reaches through the intende …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Brother ScanNCut5Sizzix4
Share of mentions

How the mentions in these answers were split between this company and its rivals

Cricut
67.5%
Sizzix
12.5%
Brother ScanNCut
10.0%
xTool (Makeblock/XTOOL USA)
5.0%
Janome Artistic Edge
5.0%
Silhouette America
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
8/15
Claude
7/15
Perplexity
6/15
OpenAI
6/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Not by itself. Cricut publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The shop runs on Salesforce Commerce Cloud.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
25 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 31 of 100 · 97% of checks could run · checked on October 5, 2026 · cricut.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

youtube.com
20
cricut.com (its own website)
15
nytimes.com
10
reddit.com
10
amazon.com
9
hgtv.com
9
electronics.alibaba.com
9
craftycuration.com
9
creativebloq.com
7
scrapbook.com
7

In the study as US-listed.

Every question, and where the company came up (11 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Common reasons a cutting machine might not cut materials cleanly
  • What are some ways to make custom apparel without a cutting machine?
  • Ideas for using cutting machines to personalize gifts and party favors
  • Are high-end crafting tools necessary for beginners or hobbyists?
  • Manual vs electronic crafting tools for at-home projects
  • Are there affordable tool bundles for starting out with DIY crafts?
  • What should I do if my crafting tool isn't connecting to design software?
  • Top crafting tools for making custom cards and apparel at home
  • How do heat presses compare to iron-on methods for making personalized shirts?
  • Is a smart cutting machine worth it for occasional crafting projects?
  • Differences between smart cutting machines and manual die cutters for crafting
  • How to make custom labels for kitchen containers using home crafting tools
  • What are the best smart cutting machines for DIY home crafters?
  • Price ranges for smart cutting machines for home crafters
  • Alternatives to smart cutting machines for making stencils and decals
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

Share this result
Overall score 44 of 100 badge for Cricut

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/cricut.com"><img src="https://aeo-audit.rezolve.com/us/badges/cricut.com.svg" alt="Overall score 44 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
Next step

Want AI assistants to name your company?

Book a 30-minute demo to see Rezolve Ai in action and what it can do for your business.

Request a demo