- Visibility4
- Citations1
- Sentiment50
- Site quality73
- AI readiness14
AI assistants rarely name The Container Store in their answers, doing so in 1 out of 60 answers. In the same answer, they also name IKEA and Wayfair. Its overall score is 25 out of 100, ranking 1,795th of 2,047 companies. The website passes 2 of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named The Container Store. AI assistants named it in 1 of 60 answers (1.7%). The typical retail company is named in 6.7% of answers. By how often it is named, The Container Store ranks 431 of 640 in its sector.
Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“How much should I expect to pay for a complete home office organization system?”
Good question — the total cost for a “complete” home office organization system depends on how much you want to buy (basic vs premium), the size/complexity of the space, and whether you hire help. Below are realistic US-dollar ranges and what each budget typically includes, plus tips to save.
Quick summary (USD):
Budget: $300–$900 — basic setup, DIY, mostly ready‑made, minimal storage.
Mid‑range: $900–$3,000 — better furniture, coordinated storage, cable management, modest décor/lighting.
High‑end: $3,000–$10,000+ — ergonomic premium furniture, custom built‑ins, professional organizer, …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Not by itself. The Container Store publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 42 of 100 · 73% of checks could run · checked on October 5, 2026 · www.containerstore.com · 2,047 companies scanned
2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- Not metToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 7 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBot*partly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBot*partly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBot*partly
- Applebot*partly
- Amazonbot*partly
- YouBotpartly
- ChatGPT-User*partly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- What options are there besides cube storage for organizing a playroom?
- Top-rated storage bins for maximizing garage space at home
- Alternatives to closet rod organizers for maximizing hanging space
- Is it cost-effective to buy stackable storage containers for kids’ rooms?
- Wire shelving vs. wooden shelving for pantry organization
- Over-the-door organizers vs. drawer dividers for bathroom storage
- What is the typical price range for modular shelving units in the US?
- Ideas for organizing craft supplies in a small workspace
- Are custom closet systems worth the investment for homeowners?
- What can you do if plastic storage boxes keep cracking in the attic?
- Best ways to store seasonal decorations in an apartment
- What are budget-friendly substitutes for decorative storage baskets?
- How much should I expect to pay for a complete home office organization system?
- What are the best solutions to organize a small apartment closet?
- How do you keep heavy-duty shelves from sagging over time?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.