- Visibility13
- Citations1
- Sentiment50
- Site quality73
- AI readiness7
AI assistants name Columbia Sportswear in 10% of answers, which is more often than the typical company in its sector. Its overall score is 27 out of 100, ranking 1,519th of 2,047 companies. Columbia Sportswear's website passes 1 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the consumer goods market: none named Columbia Sportswear. AI assistants named it in 6 of 60 answers (10.0%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Columbia Sportswear ranks 36 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are the best outdoor jackets for hiking in variable fall weather?”
Variable fall weather for hiking requires a strategic approach to jackets, prioritizing adaptability, protection, and comfort. The best options often involve a layering system that can be adjusted as temperatures and conditions change rapidly.
Here are some of the best types of outdoor jackets for hiking in variable fall weather:
1. Rain Jackets (Hardshells)
Purpose: Essential for unpredictable fall weather, offering waterproof and windproof protection against sudden downpours and strong winds.
Features to look for:
Waterproof and Breathable: Modern rain jacke …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Columbia Sportswear publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Salesforce Commerce Cloud.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 40 of 100 · 77% of checks could run · checked on October 4, 2026 · www.columbia.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US-listed.
- How can I restore water resistance to my outdoor shell jacket?
- What are the best outdoor jackets for hiking in variable fall weather?
- Is it better to invest in technical hiking boots or save with entry-level options?
- Trail running shoes versus hiking boots for rugged terrain—pros and cons?
- Soft fleece versus synthetic base layers for warmth during outdoor activities
- What is a typical price range for durable outdoor gear in the U.S.?
- What are must-have layers for staying comfortable on chilly camping trips?
- What are alternatives to standard fleece jackets for active outdoor use?
- Waterproof outdoor jackets vs insulated puffer jackets—what's better for winter adventures?
- What are effective ways to remove odors from technical outdoor clothing?
- Best footwear for day-long city walks and spontaneous urban adventures
- What type of outerwear works best for family ski trips in the U.S.?
- Are high-performance rain jackets worth the extra cost for casual hikers?
- Top-rated outdoor footwear for kids who love to explore trails
- How can I find discounts on outdoor apparel and shoes at the end of the season?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/columbia.com"><img src="https://aeo-audit.rezolve.com/us/badges/columbia.com.svg" alt="Overall score 27 of 100, US AI Visibility Study 2026" width="280" height="64"></a>