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CNHI

cnhi.com · Media

Ranked 1,464 of 2,047 companies in the study

28Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality80
  • AI readiness43
What this means for CNHI

AI assistants do not name CNHI in any of the 60 answers, while the typical company in the media sector is named in 15% of answers. Its overall score is 28 out of 100, ranking 1,464th of 2,047 companies. The CNHI website passes 6 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the media market: none named CNHI. AI assistants named it in none of 60 answers. The typical media company is named in 15.0% of answers. By how often it is named, CNHI ranks 80 of 99 in its sector.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.

Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
compared with 5 rivals
AI readiness
6/14
technical checks passed. Typical for its sector: 3
Rank in its sector
74 of 99
by overall score, where the typical media company scores 36
How CNHI compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
0

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
43

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with media

99 companies in this sector. The line on each bar is the typical company.

Overall score28
Ranks 74 of 99. Typical company: 36
Named in answers0%
Ranks 80 of 99. Typical company: 15%
AI readiness43
Ranks 2 of 99. Typical company: 29
Share of mentions

How the mentions in these answers were split between this company and its rivals

CNHI
0.0%
Lee Enterprises
0.0%
Gannett (USA Today Network)
0.0%
Hearst Newspapers
0.0%
Adams Publishing Group
0.0%
Tribune Publishing
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
0/15
Perplexity
0/15
Claude
0/15
OpenAI
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
18 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPartly met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 31 of 100 · 97% of checks could run · checked on October 5, 2026 · www.cnhi.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • Diffbotallowed
  • Omgilibotallowed
AI search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
Answering questions
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

pewresearch.org
20
justdial.com
16
americanpressinstitute.org
15
ground.news
13
patch.com
12
poynter.org
7
niemanlab.org
7
gao.gov
7
theajp.org
7
mediakit.triblive.com
6

In the study as Consumer brands.

Every question, and where the company came up (0 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Do local newspapers offer good value for advertising small business promotions?
  • How do local news networks support community engagement and civic participation?
  • Is it worth subscribing to a local news publication for community updates?
  • How can I report an error or missing story in my local news coverage online?
  • Are there social media groups that can replace local journalism for keeping up with city news?
  • What are the best platforms for accessing reliable local news in small communities?
  • What are some alternatives to traditional local newspapers for community news?
  • What are effective ways to stay up to date on neighborhood events and issues through local media?
  • Why am I not receiving community news alerts from my local newspaper site?
  • How much do classified ads typically cost in local print and digital newspapers?
  • What are the differences between traditional local newspapers and neighborhood blogs for hyperlocal coverage?
  • How can local businesses use community newspapers to reach their target audience?
  • Which online platforms provide in-depth coverage of regional stories without a subscription?
  • How does community-based print news compare with local digital news sources for staying informed?
  • What is the typical cost of a digital subscription to a local newspaper in the United States?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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