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Choice Hotels

choicehotels.com · Healthcare · CHH

Ranked 1,517 of 2,047 companies in the study

27Overall score
  • Visibility13
  • Citations1
  • Sentiment50
  • Site quality50
  • AI readiness50
What this means for Choice Hotels

AI assistants name Choice Hotels in 11.7% of answers, more often than the typical company in its sector. Its overall score is 27 out of 100, ranking 1,517th of 2,047 companies. The company's website passes 5 out of 14 technical checks measuring how ready it is for AI tools.

We asked 15 unbranded questions about the healthcare market: none named Choice Hotels. AI assistants named it in 7 of 60 answers (11.7%). The typical healthcare company is named in 3.3% of answers. By how often it is named, Choice Hotels ranks 20 of 105 in its sector.

Named by AI in
11.7%
7 of 60 answers
Share of mentions
15.9%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 3
Rank in its sector
75 of 105
by overall score, where the typical healthcare company scores 31
How Choice Hotels compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
13

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
50

How well built the website's own pages are

AI readiness
50

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with healthcare

105 companies in this sector. The line on each bar is the typical company.

Overall score27
Ranks 75 of 105. Typical company: 31
Named in answers12%
Ranks 20 of 105. Typical company: 3%
AI readiness50
Ranks 2 of 105. Typical company: 21
What Gemini actually said

An answer that names the company

“Which midscale hotel brands are known for reliable free breakfast options?”

Many midscale hotel brands are known for offering reliable free breakfast options. These often include a variety of choices, from continental to hot items.

Here are some of the top midscale hotel brands recognized for their complimentary breakfast:

Hilton Brands:

Embassy Suites: Often praised for its cooked-to-order omelets and a substantial breakfast spread, including hot items like bacon, sausage, and home fries. They also offer a variety of juices, coffee, and baked goods.

Hampton by Hilton: A popular choice for free breakfast with both hot and cold dishes.

Homew …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Motel 64
Share of mentions

How the mentions in these answers were split between this company and its rivals

Hilton (Hampton by Hilton, Tru by Hilton)
38.5%
Best Western Hotels & Resorts
25.6%
Choice Hotels
17.9%
Motel 6
12.8%
Wyndham Hotels & Resorts
5.1%
IHG Hotels & Resorts (Holiday Inn, Holiday Inn Express)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
2/15
Claude
2/15
OpenAI
2/15
Perplexity
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
100 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
100 of 100
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
63 of 100
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdCould not check

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 53 of 100 · 79% of checks could run · checked on October 4, 2026 · www.choicehotels.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • PassedExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets rules for 7 AI crawlers by name. All others follow its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBot*allowed
  • Claude-SearchBot*allowed
  • PerplexityBot*allowed
  • Applebot*partly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-User*allowed
  • Claude-User*allowed
  • Perplexity-User*allowed
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

thepointsguy.com
18
reddit.com
13
nerdwallet.com
10
costar.com
7
engine.com
7
mews.com
7
hospitalitynet.org
7
woodspring.com
6
thetraveler.org
6
extendedstayamerica.com
6

In the study as US-listed.

Every question, and where the company came up (4 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Which midscale hotel brands are known for reliable free breakfast options?
  • Which affordable hotel types accommodate large groups or families with suite-style rooms?
  • How do weekday and weekend rates differ at economy hotels?
  • What alternatives exist for travelers seeking extended stay accommodations besides hotels?
  • What are some accommodation options for budget travelers apart from traditional hotel chains?
  • Are midscale hotel loyalty programs valuable for frequent travelers?
  • Are vacation rentals a good alternative to midscale hotels for business travel?
  • Is it worth booking directly through a hotel chain’s website versus third-party sites?
  • Business hotels vs. extended stay hotels—what are the main differences?
  • What is the typical nightly rate range for a midscale hotel in the United States?
  • What are the best budget-friendly hotel chains for families traveling in the US?
  • What should I do if my prepaid hotel reservation in an economy chain is not recognized at check-in?
  • How can guests resolve issues with cleanliness in affordable hotel accommodations?
  • What types of hotel chains offer the best options for road trip stays across the US?
  • How do economy hotels compare to midscale hotels in terms of amenities and comfort?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 27 of 100 badge for Choice Hotels

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