- Visibility43
- Citations4
- Sentiment81
- Site quality80
- AI readiness29
AI assistants name Chewy in 51.7% of answers, much more often than the typical company in the retail sector at 6.7%. Its overall score is 47 out of 100, ranking 48th of 2,047 companies. The website passes 4 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named Chewy. AI assistants named it in 31 of 60 answers (51.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Chewy ranks 17 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Items missing from my online pet supply order—what should I do?”
Sorry that happened — here’s a clear step-by-step plan to get your missing items resolved, plus templates and tips you can use.
Immediate checklist (do these first)
Verify the order: open the order confirmation/email and compare the items listed there to what you actually received. Note exactly which items and quantities are missing.
Check packing slip and box: sometimes small items are in a separate envelope or taped inside the box. Re-check all packaging and under any filler.
Look for partial-shipment notes: the order page or confirmation may say items will ship separately or be backo …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Yes. Chewy publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 30 of 100 · 81% of checks could run · checked on October 5, 2026 · www.chewy.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 1 AI crawler by name. All others follow its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbot*blocked
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands. Number 40 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- Items missing from my online pet supply order—what should I do?
- Top-rated websites for ordering pet toys, treats, and accessories online
- Online pet supplies retailers vs. local pet stores: Which is more convenient?
- How can I find discounted pet food and supplies for delivery in the US?
- How do you track shipping status for pet supply orders placed online?
- Where can I find pet supplements and wellness products for home delivery?
- Auto-ship pet food options online vs. one-time purchase: Pros and cons
- Are online pet supply sites a good way to save money on pet care essentials?
- Do online pet retailers offer free shipping and bulk order discounts?
- Is it worth ordering prescription pet medications from an online pet store?
- Options for buying pet treats and toys without shopping online
- Are there any subscription services for regular pet food delivery besides standard online stores?
- Best online options for buying specialty pet items like aquariums and reptile habitats
- What are the best online stores for buying pet food and supplies in the US?
- What are some alternative ways to buy pet food besides online retailers?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/chewy.com"><img src="https://aeo-audit.rezolve.com/us/badges/chewy.com.svg" alt="Overall score 47 of 100, US AI Visibility Study 2026" width="280" height="64"></a>