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CDW

cdw.com · Retail · CDW

Ranked 656 of 2,047 companies in the study

37Overall score
  • Visibility20
  • Citations0
  • Sentiment75
  • Site quality80
  • AI readiness29
What this means for CDW

AI assistants name CDW in 10% of answers, which is above the typical company in the retail sector at 6.7%. Its overall score is 37 out of 100, ranking 656th of 2,047 companies. The website passes 2 of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the retail market: none named CDW. AI assistants named it in 6 of 60 answers (10.0%). The typical retail company is named in 6.7% of answers. By how often it is named, CDW ranks 251 of 640 in its sector.

Named by AI in
10.0%
6 of 60 answers
Share of mentions
35.3%
compared with 5 rivals
AI readiness
2/14
technical checks passed. Typical for its sector: 3
Rank in its sector
217 of 640
by overall score, where the typical retail company scores 34
How CDW compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
20

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
75

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score37
Ranks 217 of 640. Typical company: 34
Named in answers10%
Ranks 251 of 640. Typical company: 7%
AI readiness29
Ranks 222 of 640. Typical company: 29
What Gemini actually said

An answer that names the company

“What types of technology resellers offer both hardware and managed IT services for organizations?”

The primary type of technology reseller that offers both hardware and managed IT services is a Value-Added Reseller (VAR). However, many Managed Service Providers (MSPs) also offer hardware as part of their comprehensive solutions. The lines between these two have become increasingly blurred, with many VARs transitioning to or incorporating managed services into their offerings.

Here's a breakdown:

Value-Added Resellers (VARs):

Core Function: VARs purchase hardware and software from manufacturers, then "add value" by bundling these products with additional service …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Insight1
Share of mentions

How the mentions in these answers were split between this company and its rivals

CDW
50.0%
SHI International
25.0%
Insight
25.0%
Zones
0.0%
Connection (formerly PC Connection)
0.0%
PCM (now part of Insight, but still an active reseller brand)
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

OpenAI
3/15
Gemini
2/15
Perplexity
1/15
Claude
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Can an AI agent buy here?

Not by itself. CDW publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.

  • UCPNot present
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present
Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 16 of 100 · 97% of checks could run · checked on October 5, 2026 · www.cdw.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

2 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
18
goworkwize.com
10
techtarget.com
9
ibm.com
6
clutch.co
6
fedex.com
6
marketbeat.com
6
analyticsinsight.net
5
channelinsider.com
5
zylo.com
4

In the study as S&P 500.

Every question, and where the company came up (5 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How can a company resolve issues with integrating new software into an existing IT environment?
  • What types of technology resellers offer both hardware and managed IT services for organizations?
  • What are the best business IT solution providers for midsize companies in the US?
  • What should businesses do if they're experiencing supply chain delays with their IT hardware orders?
  • Business IT solutions vs. cloud-based platforms—what are the pros and cons for enterprise needs?
  • Are bundled IT service packages a better value than purchasing hardware and support separately for organizations?
  • Are direct purchases from manufacturers a good alternative to working with third-party IT solutions providers?
  • How do US-based technology resellers typically price large hardware and software purchases for businesses?
  • What are alternatives to using a national technology reseller for business IT procurement?
  • Is outsourcing IT infrastructure management worth it for small businesses?
  • How can managed IT services help organizations improve data security and compliance?
  • What factors influence the cost of enterprise technology solutions in the US?
  • Where can US businesses find fast-shipping IT products and support for urgent technology needs?
  • How do managed IT services compare to traditional in-house IT teams for business support?
  • What are the most effective ways for businesses to deploy AI and data tools at scale?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 37 of 100 badge for CDW

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