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Carnival

carnival.com · Travel · CCL

Ranked 287 of 2,047 companies in the study

41Overall score
  • Visibility30
  • Citations2
  • Sentiment81
  • Site quality73
  • AI readiness36
What this means for Carnival

AI assistants name Carnival in 35% of answers, more often than the typical company in the travel sector. Its overall score is 41 out of 100, ranking 287th of 2,047 companies. The company’s website passes 3 out of 14 technical checks measuring how ready it is for AI tools.

We asked 15 unbranded questions about the travel market: none named Carnival. AI assistants named it in 21 of 60 answers (35.0%). The typical travel company is named in 21.7% of answers. By how often it is named, Carnival ranks 18 of 75 in its sector.

Named by AI in
35.0%
21 of 60 answers
Share of mentions
23.1%
compared with 5 rivals
AI readiness
3/14
technical checks passed. Typical for its sector: 3
Rank in its sector
18 of 75
by overall score, where the typical travel company scores 37
How Carnival compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
30

How often AI assistants name the company

Citations
2

How often AI uses the company's own website as a source

Sentiment
81

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with travel

75 companies in this sector. The line on each bar is the typical company.

Overall score41
Ranks 18 of 75. Typical company: 37
Named in answers35%
Ranks 18 of 75. Typical company: 22%
AI readiness36
Ranks 6 of 75. Typical company: 21
What Gemini actually said

An answer that names the company

“Are there cruise options suitable for multigenerational family trips?”

Yes, many cruise lines offer excellent options for multigenerational family trips, catering to a wide range of ages and interests. Cruises are often considered ideal for these types of vacations because they provide a variety of activities and amenities in one convenient package, allowing families to spend time together while also pursuing individual interests.

Here are some cruise lines and what they offer for multigenerational families:

Royal Caribbean International is frequently recommended for multigenerational families due to its diverse range of ships and activities. Their mega …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
Princess Cruises11
Share of mentions

How the mentions in these answers were split between this company and its rivals

Royal Caribbean International
27.9%
Carnival
24.4%
Princess Cruises
15.1%
Norwegian Cruise Line
12.8%
Disney Cruise Line
11.6%
MSC Cruises
8.1%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
8/15
OpenAI
5/15
Perplexity
4/15
Claude
4/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.carnival.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

royalcaribbean.com
38
cruisecritic.com
31
thepointsguy.com
21
reddit.com
15
cruiseline.com
14
cruisebooking.com
14
royalcaribbeanblog.com
13
carnival.com (its own website)
12
expedia.com
10
ncl.com
9

In the study as S&P 500.

Every question, and where the company came up (8 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Are there cruise options suitable for multigenerational family trips?
  • What can travelers do if their cruise package price increases after booking?
  • Is a budget cruise to Mexico worth it for families with kids?
  • When is the cheapest time of year to book a Caribbean cruise from the US?
  • Which US ports offer the most affordable cruise departures for families?
  • What should be included in a typical cruise package for an affordable vacation?
  • How does an all-inclusive cruise compare to a pay-as-you-go cruise package?
  • Are short weekend cruises a good value for the price compared to longer itineraries?
  • How accessible are Bahamas cruises for travelers with mobility needs?
  • Are there different types of cruise vacations beyond mainstream options?
  • Caribbean vs. Alaska cruises—what are the main differences in experience and value?
  • How do rebooking and cancellation policies work for mainstream cruises?
  • What are some alternatives to cruising for affordable vacations to tropical destinations?
  • Which cruise lines offer the most popular destinations for first-time cruisers?
  • What are the best family-friendly cruise vacations for travelers on a budget?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 41 of 100 badge for Carnival

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<a href="https://aeo-audit.rezolve.com/us/carnival.com"><img src="https://aeo-audit.rezolve.com/us/badges/carnival.com.svg" alt="Overall score 41 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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