- Visibility7
- Citations0
- Sentiment83
- Site quality93
- AI readiness43
AI assistants name Campmor in 6.7% of answers, which is about the same as the typical company in the retail sector. Campmor's overall score is 38 out of 100, ranking 586th of 2,047 companies. Its website passes 6 of 14 technical checks, indicating some readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Campmor. AI assistants named it in 4 of 60 answers (6.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Campmor ranks 301 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are some alternatives to purchasing new camping gear for short-term trips?”
For short-term camping trips, instead of buying new gear, you have several cost-effective and sustainable alternatives:
1. Rent Camping Gear
Renting is an excellent option for short trips, allowing you to use top-brand equipment without the commitment of purchasing. Many companies offer rental services for a wide range of camping and backpacking gear, from tents and sleeping bags to cooking equipment and backpacks.
Online Rental Services:
Outdoors Geek ships rental camping and backpacking equipment anywhere in the US, guaranteeing clean gear delivered at least …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 2: Bot-aware. Explicit AI bot rules and declared Content Signals.
- Markdown negotiation
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Yes. Campmor publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The page also offers an agent tools inside the browser: add to cart, proceed to checkout, update cart lines.
The shop runs on Shopify.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsPassed
Content-Signal lines in robots.txt declaring search, AI input and AI training preferences.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPassed
OpenID Connect or OAuth metadata agents can use to sign in.
- study: 10.3%OAuth Protected ResourcePassed
Metadata telling agents which authorization server to use.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPPassed
Tools registered in the browser through navigator.modelContext.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 52 of 100 · 100% of checks could run · checked on October 3, 2026 · www.campmor.com · 2,047 companies scanned
6 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- PassedOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 10 AI crawlers by name. All others follow its general rules.
- GPTBot*blocked
- ClaudeBot*blocked
- Anthropic-AI*blocked
- Google-Extended*blocked
- Applebot-Extended*blocked
- Meta-ExternalAgent*blocked
- FacebookBotallowed
- Bytespider*blocked
- CCBot*blocked
- Diffbot*blocked
- Omgilibotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbot*blocked
- YouBotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- How much should I budget for a full set of entry-level camping equipment?
- Which backpacks are suitable for long-distance thru-hiking in the US?
- What should I do if my new hiking boots are causing blisters?
- Are high-end waterproof jackets a good investment for casual hikers?
- Internal frame packs vs. external frame packs—what are the main differences for backpacking?
- What type of sleeping gear is best for family car camping in the summer?
- What are some alternatives to purchasing new camping gear for short-term trips?
- Is it worth buying ultralight camping gear for weekend hikes?
- Where can I find women’s outdoor apparel with extended sizing options?
- Which outdoor retailers have a wide selection of tents and backpacks?
- How do synthetic sleeping bags compare to down sleeping bags for camping trips?
- Are used outdoor gear shops a good option for finding affordable hiking equipment?
- Are there any major price differences between ultralight and traditional outdoor gear?
- How can I prevent condensation inside my tent during overnight camping?
- What are the best online stores for affordable hiking gear in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/campmor.com"><img src="https://aeo-audit.rezolve.com/us/badges/campmor.com.svg" alt="Overall score 38 of 100, US AI Visibility Study 2026" width="280" height="64"></a>