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Snyder's-Lance

campbellsoupcompany.com · Consumer goods · LNCE

Ranked 1,877 of 2,047 companies in the study

24Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality80
  • AI readiness7
What this means for Snyder's-Lance

AI assistants do not name Snyder's-Lance in any of the 60 answers. The company has an overall score of 24 out of 100, ranking it 1,877th of 2,047 companies. Its website passes 1 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the consumer goods market: none named Snyder's-Lance. AI assistants named it in none of 60 answers. The typical consumer goods company is named in 3.3% of answers. By how often it is named, Snyder's-Lance ranks 77 of 118 in its sector.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.

Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 3
Rank in its sector
107 of 118
by overall score, where the typical consumer goods company scores 30
How Snyder's-Lance compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
0

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
80

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with consumer goods

118 companies in this sector. The line on each bar is the typical company.

Overall score24
Ranks 107 of 118. Typical company: 30
Named in answers0%
Ranks 77 of 118. Typical company: 3%
AI readiness7
Ranks 104 of 118. Typical company: 21
What Perplexity actually said

The company is not named in this answer

“How can you keep packaged snacks fresh after opening?”

Keep packaged snacks fresh after opening by removing as much air as possible, then resealing tightly or moving them to an airtight container. For many snacks, storing them in a cool, dry, dark place also helps slow staleness and protect crispness.

Practical ways to do it:

Fold or roll the package top down and secure it with a clip, rubber band, or twist tie.

Transfer the contents to a sealed container, jar, or zip-top bag if the original package won’t close well.

Press out extra air before sealing to reduce …

The AI’s answer as we received it, shortened and not checked for accuracy.

Named instead
Frito-Lay3
Share of mentions

How the mentions in these answers were split between this company and its rivals

Frito-Lay
100.0%
Snyder's-Lance
0.0%
Kellogg's (Pringles, Cheez-It, etc.)
0.0%
Utz Brands
0.0%
Pepperidge Farm
0.0%
Herr's
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
0/15
Perplexity
0/15
Claude
0/15
OpenAI
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 25 of 100 · 97% of checks could run · checked on October 5, 2026 · www.thecampbellscompany.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

target.com
15
amazon.com
11
alibaba.com
8
eathealthy365.com
8
healthline.com
8
bjs.com
5
tastingtable.com
5
facebook.com
5
foodstruct.com
5
webmd.com
5

In the study as Consumer brands.

Every question, and where the company came up (0 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Good options for quick, shelf-stable snacks to take camping?
  • How do pretzels compare to potato chips in terms of health and taste?
  • Baked versus fried snack options: which is better for a balanced diet?
  • Top new trends in ready-to-eat snack foods for American consumers?
  • What are some good substitutes for nut-based snack foods if you have allergies?
  • Are premium packaged snack mixes worth the higher price?
  • Best snacks to include in kids’ lunchboxes for variety and nutrition?
  • Alternatives to traditional salty snacks for healthier munching?
  • What should you do if your snack package arrives stale?
  • How can you keep packaged snacks fresh after opening?
  • What’s the average price range for multipack snacks at grocery stores?
  • Is it better to buy family-size or single-serve snack packs for home use?
  • What are the best packaged snack foods for road trips in the US?
  • Popular convenient snacks to keep in an office drawer?
  • Do bulk snack packages actually save money compared to single servings?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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