- Visibility16
- Citations0
- Sentiment50
- Site quality27
- AI readiness21
AI assistants name Cabela's in 15% of answers, which is more often than the typical company in the retail sector. Its overall score is 21 out of 100, ranking 2,007th of 2,047 companies. The website passes 3 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named Cabela's. AI assistants named it in 9 of 60 answers (15.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Cabela's ranks 194 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Best places to shop for family camping essentials in the United States”
Here are the best places to shop for family camping essentials in the United States:
Specialty Outdoor Retailers
REI – Offers a huge selection of high-quality brands with expert advice and a generous return policy, great for both beginners and experienced campers. REI offers online ordering with in-store or curbside pickup, and for a lifetime $20 fee, you can be a REI Co-Op member and get members-only offers, 10% back, and in-store garage sales.
Bass Pro Shops/Cabela's – Offer a wide variety of camping, fishing, and outdoor gear, often with good sales.
Big-Box and Discount St …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 1 would be possible.
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Cabela's publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 24 of 100 · 92% of checks could run · checked on October 5, 2026 · cabelas.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 7 AI crawlers by name. All others follow its general rules.
- GPTBot*blocked
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extended*allowed
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBot*blocked
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*allowed
- Claude-SearchBotpartly
- PerplexityBot*allowed
- Applebotpartly
- Amazonbotpartly
- YouBot*allowed
- ChatGPT-User*allowed
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Best places to shop for family camping essentials in the United States
- How to resolve issues if outdoor gear purchased online arrives damaged?
- Should I buy my hiking apparel online or in a physical outdoor store?
- Alternatives to buying camping equipment from large national outdoor retailers
- What are the best outdoor stores for affordable camping gear in the US?
- What should I do if my new camping tent from an outdoor store is missing parts?
- Where can I find the best retailers for beginner fly fishing kits?
- Where to shop for quality hiking boots for rugged terrain in the US?
- What are some good options besides outdoor superstores for hunting apparel?
- How do prices for hunting supplies compare between online and in-store outdoor retailers?
- Is it worth paying extra for high-end backpacks at outdoor equipment stores?
- When do US outdoor recreation stores usually have the best sales for fishing gear?
- Are dedicated outdoor recreation stores better for gear selection than general sporting goods stores?
- How does shopping at a specialty hunting retailer compare with a big box outdoor store?
- Top-rated places to shop for fishing equipment near me
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/cabelas.com"><img src="https://aeo-audit.rezolve.com/us/badges/cabelas.com.svg" alt="Overall score 21 of 100, US AI Visibility Study 2026" width="280" height="64"></a>