- Visibility29
- Citations0
- Sentiment58
- Site quality87
- AI readiness36
AI assistants name BuzzFeed in 21.7% of answers, more often than the typical company in the media sector at 15%. Its overall score is 39 out of 100, ranking 458th of 2,047 companies. The website passes 4 of 14 technical checks showing some readiness for AI tools.
We asked 15 unbranded questions about the media market: none named BuzzFeed. AI assistants named it in 13 of 60 answers (21.7%). The typical media company is named in 15.0% of answers. By how often it is named, BuzzFeed ranks 41 of 99 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
99 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Viral content sites vs lifestyle blogs: Which is better for keeping up with internet trends?”
For keeping up with internet trends, viral content sites are generally better than lifestyle blogs. Here's why:
Viral Content Sites
Focus on immediate trends: Viral content sites are designed to identify and disseminate content that is rapidly gaining popularity across the internet. They often feature a mix of articles, quizzes, videos, and memes that are currently trending on social media platforms like TikTok, Instagram, and Facebook.
Rapid dissemination: These sites excel at quickly picking up on and amplifying content that is being widely shared, reposted, and dis …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 24 of 100 · 100% of checks could run · checked on October 3, 2026 · www.buzzfeed.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 15 AI crawlers by name. All others follow its general rules.
- GPTBot*blocked
- ClaudeBot*blocked
- Anthropic-AI*blocked
- Google-Extended*blocked
- Applebot-Extended*blocked
- Meta-ExternalAgent*blocked
- FacebookBot*blocked
- Bytespider*blocked
- CCBot*blocked
- Diffbot*blocked
- Omgilibot*blocked
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBot*blocked
- Applebotpartly
- Amazonbot*partly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-User*blocked
- DuckAssistBot*blocked
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- What should I do if quizzes or videos on pop culture sites aren’t loading properly?
- Do ad-free options on viral content websites provide more value for regular users?
- Viral content sites vs lifestyle blogs: Which is better for keeping up with internet trends?
- Where else can I find listicles and entertainment articles similar to those on major digital platforms?
- Are premium subscriptions to digital pop culture media platforms worth the cost?
- How can I use online trending content for planning a movie night or game night?
- How do digital pop culture media platforms differ from traditional entertainment news outlets?
- What are the best online platforms for viral quizzes and trending memes right now?
- Are there free versions of digital media sites with access to most viral content?
- Why am I not getting notifications for trending internet news articles?
- Where can I find up-to-date celebrity news and entertainment stories online?
- How much do premium features or subscriptions on entertainment news platforms typically cost in the US?
- What are alternatives to social media for getting daily viral stories and fun quizzes?
- Best websites for trending pop culture news besides mainstream entertainment news channels?
- Best ways to share celebrity updates and viral articles with friends online?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/buzzfeed.com"><img src="https://aeo-audit.rezolve.com/us/badges/buzzfeed.com.svg" alt="Overall score 39 of 100, US AI Visibility Study 2026" width="280" height="64"></a>