- Visibility15
- Citations1
- Sentiment86
- Site quality80
- AI readiness64
AI assistants name Bonobos in 11.7% of answers, which is more often than the typical company in retail at 6.7%. Bonobos has an overall score of 41 out of 100, ranking 337th of 2,047 companies. Its website passes 9 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the retail market: none named Bonobos. AI assistants named it in 7 of 60 answers (11.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Bonobos ranks 234 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can I discover new arrivals in men's fall shirts and seasonal trends?”
I can help you find places to discover new arrivals in men's fall shirts and seasonal trends. Here are some of the best places to look:
Major Retailers:
Department stores - Macy's, Nordstrom, and Dillard's have dedicated men's sections with fall collections
Fast fashion - H&M, Zara, and ASOS update their seasonal inventory frequently
Online retailers - Amazon Fashion, Zappos, and JCPenney have robust men's clothing sections
Specialty Menswear Shops:
Banana Republic Factory and J.Crew - Known for classic menswear with seasonal updates
Brooks Brothers …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Yes. Bonobos publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The page also offers an agent tools inside the browser: add to cart, update cart lines, proceed to checkout.
The shop runs on Shopify.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPassed
OpenID Connect or OAuth metadata agents can use to sign in.
- study: 10.3%OAuth Protected ResourcePassed
Metadata telling agents which authorization server to use.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 43 of 100 · 97% of checks could run · checked on October 5, 2026 · bonobos.com · 2,047 companies scanned
9 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- PassedMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- PassedOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- PassedWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.
- GPTBotpartly
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extendedpartly
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBotpartly
- Applebotpartly
- Amazonbotpartly
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Where can I discover new arrivals in men's fall shirts and seasonal trends?
- Regular vs. tailored men's dress shirts: which is better for a modern look?
- What type of men's pants are best for both the office and weekend outings?
- Are high-rise men's trousers worth investing in for business casual outfits?
- How can I pick the right shirt size if I'm between standard options?
- What are the best places to buy modern, well-fitted men's pants online?
- Is it worth paying extra for merino wool sweaters for men?
- How do slim fit and athletic fit men's pants differ?
- Which men's blazers work best for weddings and formal occasions?
- What should I do if my new men's chinos don't fit right in the waist or length?
- Where can I find stylish men's shirts for a weekday office wardrobe?
- What options exist if I'm seeking men's accessories to update my wardrobe?
- What is a typical price range for quality men's dress shirts in the US?
- What are some alternatives to classic fit trousers for men looking for a more contemporary style?
- How much should I expect to spend on modern men's suits with a tailored fit?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/bonobos.com"><img src="https://aeo-audit.rezolve.com/us/badges/bonobos.com.svg" alt="Overall score 41 of 100, US AI Visibility Study 2026" width="280" height="64"></a>