- Visibility17
- Citations3
- Sentiment77
- Site quality80
- AI readiness64
AI assistants name Bonfire in 18.3% of answers, which is much more often than the typical company in the retail sector at 6.7%. Bonfire's overall score is 41 out of 100, ranking it 323rd of 2,047 companies. Its website passes 7 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Bonfire. AI assistants named it in 11 of 60 answers (18.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Bonfire ranks 153 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which online merch platforms let users design and sell products without dealing with shipping or inventory?”
Many online merchandise platforms operate on a "print-on-demand" (POD) model, allowing users to design and sell products without handling inventory or shipping. Here are some of the popular ones:
Printify This platform allows you to design custom products using text, images, and AI-powered tools. They offer over 2,000 customizable products and integrate with e-commerce platforms like Etsy, Shopify, and Amazon. Printify handles printing, packaging, and shipping, and signing up and designing is free. You only pay for the product fulfillment after a customer places an order.
Printf …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 2: Bot-aware. Explicit AI bot rules and declared Content Signals.
- Markdown negotiation
Not by itself. Bonfire publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsPassed
Content-Signal lines in robots.txt declaring search, AI input and AI training preferences.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 51 of 100 · 97% of checks could run · checked on October 5, 2026 · www.bonfire.com · 2,047 companies scanned
7 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- PassedMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 12 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBot*partly
- Anthropic-AIpartly
- Google-Extended*partly
- Applebot-Extendedpartly
- Meta-ExternalAgent*partly
- FacebookBot*allowed
- Bytespider*partly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*partly
- Claude-SearchBotpartly
- PerplexityBot*partly
- Applebot*partly
- Amazonbot*partly
- YouBotpartly
- ChatGPT-User*partly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBot*partly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- How do print-on-demand services compare to bulk custom apparel ordering for small groups?
- Which online merch platforms let users design and sell products without dealing with shipping or inventory?
- What’s the easiest way for a small club to create and distribute custom hoodies to members?
- Is using an online custom merchandise platform worth it for first-time sellers?
- How can nonprofits design and sell custom merch to fundraise effectively?
- Direct order platforms vs. campaign-based merch stores: which is better for individuals?
- What alternatives exist for fundraising with custom merchandise besides selling apparel online?
- What should I do if the print quality on my delivered sweatshirts isn’t as expected?
- What are the best custom merchandise platforms for creators looking to sell t-shirts online in the US?
- Do custom merch sites usually have minimum order requirements or can you buy a single shirt?
- Why isn’t my custom t-shirt design uploading to the merch platform’s designer tool?
- What are some non-clothing items commonly available on custom merch platforms?
- How can artists use online merch platforms to expand their audience and reach?
- How are prices usually set for custom t-shirts on US online merch platforms?
- Are there any hidden fees when selling custom apparel through a print-on-demand service?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/bonfire.com"><img src="https://aeo-audit.rezolve.com/us/badges/bonfire.com.svg" alt="Overall score 41 of 100, US AI Visibility Study 2026" width="280" height="64"></a>