- Visibility14
- Citations1
- Sentiment90
- Site quality87
- AI readiness50
AI assistants name Boll & Branch in 8.3% of answers, slightly more often than the typical company in its sector. Its overall score is 42 out of 100, ranking 265th of 2,047 companies. The website passes 7 out of 14 technical checks for readiness with AI tools.
We asked 15 unbranded questions about the retail market: none named Boll & Branch. AI assistants named it in 5 of 60 answers (8.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Boll & Branch ranks 279 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Average price range for premium organic bedding sets in the US?”
Short answer
Premium organic sheets-only (queen): roughly $150–$300. (sleepfoundation.org)
Full premium organic bedding sets (duvet cover + shams ± sheets; queen): roughly $300–$700 (top luxury lines can exceed $700). (bollandbranch.com)
Notes and what I used to estimate this
Trusted reviewers that test sheets report high-quality organic sheet sets most commonly fall in the $150–$250 range for a queen sheet se …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Yes. Boll & Branch publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
The shop runs on Shopify.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 45 of 100 · 97% of checks could run · checked on October 5, 2026 · www.bollandbranch.com · 2,047 companies scanned
7 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- PassedXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Passedllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- PassedOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 5 AI crawlers by name. All others follow its general rules.
- GPTBot*allowed
- ClaudeBotpartly
- Anthropic-AI*allowed
- Google-Extended*allowed
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBotpartly
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBotpartly
- Claude-SearchBotpartly
- PerplexityBot*allowed
- Applebotpartly
- Amazonbot*allowed
- YouBotpartly
- ChatGPT-Userpartly
- Claude-Userpartly
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Difference between sateen and percale weaves in premium bedding?
- Average price range for premium organic bedding sets in the US?
- Where can I find high-quality, ethically made comforters in the US?
- Top-rated luxury bath towel sets made with natural fibers?
- How do I prevent organic cotton towels from becoming stiff after washing?
- What are the best organic bedding options for sensitive skin?
- Are high-end organic sheet sets worth the extra cost?
- Which features affect the price of luxury bath towels most?
- Why do my luxury bed sheets wrinkle so much and how can I minimize it?
- Alternatives to organic cotton for eco-friendly bedding?
- Best bedding materials for people with allergies?
- What type of sheets are most comfortable for hot sleepers?
- Is it worth investing in Fair Trade Certified bedding for health benefits?
- What are sustainable options if I want toxin-free towels but not cotton?
- How do organic cotton sheets compare to linen sheets for breathability?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/bollandbranch.com"><img src="https://aeo-audit.rezolve.com/us/badges/bollandbranch.com.svg" alt="Overall score 42 of 100, US AI Visibility Study 2026" width="280" height="64"></a>