- Visibility17
- Citations1
- Sentiment71
- Site quality80
- AI readiness7
AI assistants name Blue Apron in 20% of answers, which is more often than the typical company in the consumer goods sector. Its overall score is 34 out of 100, ranking 884th of 2,047 companies. Its website passes 1 of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the consumer goods market: none named Blue Apron. AI assistants named it in 12 of 60 answers (20.0%). The typical consumer goods company is named in 3.3% of answers. By how often it is named, Blue Apron ranks 18 of 118 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
118 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Which meal kit services offer family-style options for easy sharing?”
Many meal kit services offer family-style options that are designed for easy sharing, making mealtime simpler for households. Some of the top choices include:
HelloFresh is a popular choice for families, offering a variety of flavorful, easy-to-prepare meals that can be on the table in about 30 minutes. They have over 60 entrée options weekly, including kid-friendly recipes, and even offer ready-made meals for extra busy nights.
Home Chef has a dedicated "Family Plan" with easy-to-make, cost-effective meals that appeal to both adults and children. They offer over 10 weekly rot …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtPassed
An llms.txt that tells language models what the site offers.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 36 of 100 · 97% of checks could run · checked on October 4, 2026 · www.blueapron.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Meal kit services vs frozen dinners: Which offer better nutritional value and taste?
- How can I adjust meal kit recipes if I have dietary restrictions?
- Which meal kit services offer family-style options for easy sharing?
- Are chef-designed meal kits worth the price for someone looking to save time on dinner prep?
- What are some meal delivery solutions for quick, healthy dinners with minimal cooking required?
- What are some alternatives to meal kit subscriptions for convenient home cooking?
- How much do weekly meal kit deliveries typically cost in the US?
- Best ways to enjoy fresh, chef-inspired dinners at home without using a meal delivery service?
- Are oven-ready or heat-and-eat meal plans generally more affordable than full meal kits?
- What should I do if my meal delivery ingredients arrive damaged or missing?
- Which prepared meal delivery options are most convenient for weeknight dinners?
- What are the best meal kit delivery services for busy families seeking healthy dinners?
- How do meal kits compare to ready-to-eat meal delivery for dinner convenience and nutrition?
- Healthy alternatives to prepared meal delivery for busy individuals seeking easy dinners?
- Is it cost-effective to use meal kit delivery instead of grocery shopping for a family of four?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/blueapron.com"><img src="https://aeo-audit.rezolve.com/us/badges/blueapron.com.svg" alt="Overall score 34 of 100, US AI Visibility Study 2026" width="280" height="64"></a>