- Visibility31
- Citations0
- Sentiment74
- Site quality67
- AI readiness21
AI assistants name Burger King in 35% of answers, which is more often than the typical company in its sector. Its overall score is 37 out of 100, ranking 619th of 2,047 companies. The website passes 1 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the travel market: none named Burger King. AI assistants named it in 21 of 60 answers (35.0%). The typical travel company is named in 21.7% of answers. By how often it is named, Burger King ranks 18 of 75 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
75 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are common upcharges for adding bacon or cheese at quick-service chains?”
Adding bacon or cheese at quick-service chains typically incurs an upcharge, with prices varying by chain and location. These add-ons are a common way for restaurants to increase profit margins.
Bacon Upcharges:
McDonald's: Adding bacon to a burger or chicken sandwich usually costs around $1.50. A side of two slices of bacon divided into halves can be around $2.20. In some locations, adding bacon to a sandwich might be $1.50.
Wendy's: Adding bacon to any sandwich, or ordering it as a side, costs about $1.50 for a full slice and a half.
Five Guys: Adding bacon to a …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 0 of 100 · 97% of checks could run · checked on October 5, 2026 · www.bk.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as Consumer brands.
- Is the value menu at fast-food chains worth it for a budget meal?
- What are common upcharges for adding bacon or cheese at quick-service chains?
- Are family meals from quick-service restaurants a good deal for groups?
- How does a flame-grilled burger compare to a charbroiled burger in flavor?
- Which quick-service meals travel best for delivery without getting cold?
- Where can you find affordable late-night fast-food options in the US?
- Top fast-food items to try if you love flame-grilled burgers
- How much does a typical combo meal cost at most fast-food restaurants in the US?
- Fast-food restaurant vs. fast-casual restaurant: which is better for quick lunch options?
- What should I do if my pickup fast-food order is missing items?
- Why does my burger sometimes arrive soggy when I order fast-food delivery?
- Alternatives to fast-food burgers if you want something lighter
- Best fast-food options for a quick family dinner
- Quick-service meals similar to flame-grilled burgers but vegetarian
- What are the best quick-service burgers for delivery in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/bk.com"><img src="https://aeo-audit.rezolve.com/us/badges/bk.com.svg" alt="Overall score 37 of 100, US AI Visibility Study 2026" width="280" height="64"></a>