- Visibility5
- Citations0
- Sentiment50
- Site quality67
- AI readiness21
AI assistants name Belk in 5% of answers, which is slightly below the typical company in the retail sector. Its overall score is 25 out of 100, ranking 1,785th of 2,047 companies. The Belk website passes 3 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Belk. AI assistants named it in 3 of 60 answers (5.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Belk ranks 339 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can families shop for plus-size, petite, and big & tall clothing in the same store?”
Short answer: national department stores and large mass retailers. They’re the easiest one-stop places where a family can find petite, plus-size, and big & tall clothing in the same store.
Where to look (good starting list)
Macy’s — department-store brands for women and men in petite, plus and big & tall ranges.
Nordstrom / Nordstrom Rack — wide size ranges, including petite and plus for women and extended sizes for men.
JCPenney — carries petite and plus women’s sizes and big & tall men’s lines.
Dillard’s — department-store selection with petites, plus and big & tall department …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 1 would be possible.
Not by itself. Belk publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPCould not check
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapCould not check
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdCould not check
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 38 of 100 · 60% of checks could run · checked on October 5, 2026 · www.belk.com · 2,047 companies scanned
3 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 19 AI crawlers by name. All others follow its general rules.
- GPTBot*allowed
- ClaudeBot*allowed
- Anthropic-AI*allowed
- Google-Extended*allowed
- Applebot-Extended*allowed
- Meta-ExternalAgent*allowed
- FacebookBot*allowed
- Bytespider*allowed
- CCBot*allowed
- Diffbot*allowed
- Omgilibotpartly
- OAI-SearchBot*allowed
- Claude-SearchBotpartly
- PerplexityBot*allowed
- Applebot*allowed
- Amazonbot*allowed
- YouBot*allowed
- ChatGPT-User*allowed
- Claude-Userpartly
- Perplexity-User*allowed
- DuckAssistBot*allowed
- MistralAI-User*allowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Where can families shop for plus-size, petite, and big & tall clothing in the same store?
- What are other ways to save on family apparel besides shopping at department stores?
- Are holiday sales at department stores typically better than other retail formats?
- How do traditional department stores compare to big-box retailers for quality and selection of home products?
- Best department store options for updating your bedding and bath essentials in a single trip
- What are the best department stores for affordable family clothing in the US?
- Where can I find a wide variety of home goods and apparel for all ages in one place?
- What are typical price ranges for women's dresses at department stores in the US?
- How do department store prices for designer handbags compare to specialty boutiques?
- Alternatives to department stores for buying affordable home décor and bedding
- Is it worth shopping at full-line department stores for back-to-school clothes?
- Where else can shoppers find a similar selection of men's and women's fashion as department stores offer?
- How can I easily return shoes or clothing bought from a department store online?
- Department stores vs online marketplaces: which is better for shopping name-brand fashion on a budget?
- What should I do if my online order from a department store arrives with missing items?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/belk.com"><img src="https://aeo-audit.rezolve.com/us/badges/belk.com.svg" alt="Overall score 25 of 100, US AI Visibility Study 2026" width="280" height="64"></a>