- Visibility10
- Citations0
- Sentiment100
- Site quality87
- AI readiness29
AI assistants name Bass Pro Shops in 5% of answers, which is a little less often than the typical company in the retail sector. Its overall score is 40 out of 100, ranking 425th of 2,047 companies. The website passes 4 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the retail market: none named Bass Pro Shops. AI assistants named it in 3 of 60 answers (5.0%). The typical retail company is named in 6.7% of answers. By how often it is named, Bass Pro Shops ranks 339 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Best sporting goods stores for family fishing trips in the United States?”
I'll search for information about the best sporting goods stores for family fishing trips in the US.Based on the search results, here are some of the best sporting goods stores for family fishing trips in the United States:
Major National Retailers
Bass Pro Shops offers hunting, fishing, camping, and other related outdoor recreation equipment, and caters to the fishing crowd with many of the same brands and a similar feel to other major retailers.
Sportsman's Warehouse operates in 29 states and sells apparel, footwear, and gear catering to interests in hunting, shooting, camping, f …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Some checks could not run. With them, up to level 1 would be possible.
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
Not by itself. Bass Pro Shops publishes none of the purchase protocols we look for. An agent would have to click through the checkout like a person.
- UCPNot present
- ACPNot present
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 24 of 100 · 92% of checks could run · checked on October 5, 2026 · basspro.com · 2,047 companies scanned
4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 9 AI crawlers by name. All others follow its general rules.
- GPTBot*blocked
- ClaudeBotpartly
- Anthropic-AIpartly
- Google-Extended*allowed
- Applebot-Extendedpartly
- Meta-ExternalAgentpartly
- FacebookBotpartly
- Bytespiderpartly
- CCBot*blocked
- Diffbotpartly
- Omgilibotpartly
- OAI-SearchBot*allowed
- Claude-SearchBot*allowed
- PerplexityBot*allowed
- Applebotpartly
- Amazonbotpartly
- YouBot*allowed
- ChatGPT-User*allowed
- Claude-User*allowed
- Perplexity-Userpartly
- DuckAssistBotpartly
- MistralAI-Userpartly
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as NRF Top 100 retailers. Number 58 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- How can I fix a leaking hydration reservoir when I’m out on a hike?
- Alternative gear recommendations for backcountry backpackers on a tight budget?
- Is it worth investing in premium camping stoves for weekend getaways?
- Are high-end hunting boots necessary for light trail hunting or will mid-range options do?
- What are some eco-friendly options instead of conventional synthetic sleeping bags?
- What are the must-have outdoor gear essentials for first-time campers in the US?
- Best sporting goods stores for family fishing trips in the United States?
- Are there budget-friendly alternatives to traditional camping cookware sets?
- What should I do if my camping tent zipper keeps getting stuck on trips?
- How do outdoor apparel options compare to general sporting wear for hiking and trekking?
- What type of fishing rods are recommended for deep lake fishing?
- Best outdoor equipment for large group camping trips in the US?
- Fishing tackle vs all-in-one fishing kits: which is better for beginners?
- How do prices for insulated outdoor jackets vary across quality levels?
- What is the average cost of a basic starter set for hunting gear in the US?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/basspro.com"><img src="https://aeo-audit.rezolve.com/us/badges/basspro.com.svg" alt="Overall score 40 of 100, US AI Visibility Study 2026" width="280" height="64"></a>