- Visibility20
- Citations1
- Sentiment50
- Site quality67
- AI readiness7
AI assistants name Backcountry.com in 18.3% of answers, which is more often than the typical company in its sector. Its overall score is 28 out of 100, ranked 1,388th of 2,047 companies. The website passes 1 out of 14 technical checks for AI tool readiness.
We asked 15 unbranded questions about the retail market: none named Backcountry.com. AI assistants named it in 11 of 60 answers (18.3%). The typical retail company is named in 6.7% of answers. By how often it is named, Backcountry.com ranks 153 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Where can I find high-quality ski and snowboard apparel online?”
I can suggest some well-known retailers where you can find high-quality ski and snowboard apparel online:
Specialty Outdoor & Snow Sports Retailers:
Backcountry.com - Carries a wide range of ski and snowboard brands and equipment
REI.com - Offers outdoor and snow sports apparel from various brands
Evo.com - Specializes in snowboarding, skiing, and action sports gear
The House - Focuses on snowboarding and skiing equipment and apparel
Dogfunk.com - Another specialty snowsports retailer
Direct from Brand Websites:
Burton - A leading snowboard and app …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.
- 2 of robots.txt, Sitemap, Link headers
Yes. Backcountry.com publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.
- UCPPublished
- ACPCould not check
- AP2Not present
- x402Not present
- MPPNot present
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
- study: 86.8%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesNot met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthCould not check
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceCould not check
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 0 of 100 · 65% of checks could run · checked on October 5, 2026 · www.backcountry.com · 2,047 companies scanned
1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.
- Where can I rent outdoor gear instead of buying it outright?
- Best gear setups for multi-day backpacking trips in variable weather
- Differences between buying outdoor clothing from big box retailers vs specialty adventure shops
- Where can I find high-quality ski and snowboard apparel online?
- Best outdoor gear retailers for camping and hiking equipment in the US
- Is it better to buy new or used camping gear for beginners?
- How much should I budget for a full ski outfit including layers and accessories?
- What to do if your online outdoor order arrives with missing parts?
- Cheaper alternatives to premium technical outdoor clothing for casual adventuring
- Are premium outdoor jackets worth the extra cost for winter hiking?
- Recommended outdoor clothing for springtime trail running in the mountains
- Alternatives to online shopping for outdoor equipment in the US
- Typical price ranges for quality four-season tents in the US
- How do online outdoor gear shops compare to specialty brick-and-mortar stores?
- How should I handle receiving the wrong size for ski boots ordered online?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/backcountry.com"><img src="https://aeo-audit.rezolve.com/us/badges/backcountry.com.svg" alt="Overall score 28 of 100, US AI Visibility Study 2026" width="280" height="64"></a>