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AT&T

att.com · Telecom · T

Ranked 288 of 2,047 companies in the study

41Overall score
  • Visibility30
  • Citations3
  • Sentiment81
  • Site quality73
  • AI readiness29
What this means for AT&T

AI assistants name AT&T in 33.3% of answers, far more often than the typical company in its sector, which is named in 5% of answers. AT&T's overall score is 41 out of 100, ranking 288th of 2,047 companies. Its website passes 4 of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the telecom market: none named AT&T. AI assistants named it in 20 of 60 answers (33.3%). The typical telecom company is named in 5.0% of answers. By how often it is named, AT&T ranks 7 of 41 in its sector.

Named by AI in
33.3%
20 of 60 answers
Share of mentions
24.7%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
4 of 41
by overall score, where the typical telecom company scores 30
How AT&T compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
30

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
81

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with telecom

41 companies in this sector. The line on each bar is the typical company.

Overall score41
Ranks 4 of 41. Typical company: 30
Named in answers33%
Ranks 7 of 41. Typical company: 5%
AI readiness29
Ranks 12 of 41. Typical company: 21
What Perplexity actually said

An answer that names the company

“Business wireless plans versus consumer plans—what features set them apart?”

Business wireless plans are built for multi-line management, shared control, and work-focused features, while consumer plans are primarily optimized for individual use and simpler personal billing. The biggest differences are usually centralized administration, priority or shared data options, business support, security tools, and billing flexibility.

Account control: Business plans commonly let one admin manage multiple lines from a single dashboard, including suspending lines, changing plans, and monitoring usage.

Shared or …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
T-Mobile28Verizon26
Share of mentions

How the mentions in these answers were split between this company and its rivals

Verizon
34.2%
T-Mobile
28.9%
AT&T
26.3%
Spectrum (Charter Communications)
3.9%
Cricket Wireless
3.9%
Xfinity (Comcast)
2.6%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
7/15
OpenAI
5/15
Perplexity
4/15
Claude
4/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · www.att.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

cnet.com
23
att.com (its own website)
18
verizon.com
17
highspeedinternet.com
16
justdial.com
16
androidcentral.com
15
t-mobile.com
14
whistleout.com
12
broadbandnow.com
12
allconnect.com
11

In the study as S&P 500. Number 23 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.

Every question, and where the company came up (10 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Business wireless plans versus consumer plans—what features set them apart?
  • Unlimited wireless plans vs prepaid plans—what are the main differences?
  • What are typical monthly costs for high-speed internet in the US?
  • What are the best wireless service providers for families in the US?
  • Are premium unlimited data plans really better for heavy mobile users?
  • Which mobile carriers offer reliable coverage for business travelers in the US?
  • Best wireless options for travelers who need nationwide coverage?
  • Is it worth switching to a wireless plan with device trade-in deals?
  • What type of internet connection is best for working remotely from home?
  • Should I choose a bundle with both wireless and home internet services?
  • Fiber internet vs cable internet: which is better for streaming and gaming?
  • How do you fix frequent dropped calls on a wireless network?
  • Alternatives to traditional wireless contracts for budget-conscious customers?
  • Recommended high-speed internet options for rural areas in the United States?
  • Why is my mobile data so slow even with a high-speed plan?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 41 of 100 badge for AT&T

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