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Asana

asana.com · Technology · ASAN

Ranked 212 of 2,047 companies in the study

42Overall score
  • Visibility35
  • Citations1
  • Sentiment76
  • Site quality73
  • AI readiness36
What this means for Asana

AI assistants name Asana in 43.3% of answers, which is more frequent than the typical company in the technology sector at 10%. Its overall score is 42 out of 100, ranking 212th of 2,047 companies. The website passes 5 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about the technology market: none named Asana. AI assistants named it in 26 of 60 answers (43.3%). The typical technology company is named in 10.0% of answers. By how often it is named, Asana ranks 26 of 273 in its sector.

Named by AI in
43.3%
26 of 60 answers
Share of mentions
23.2%
compared with 5 rivals
AI readiness
5/14
technical checks passed. Typical for its sector: 4
Rank in its sector
44 of 273
by overall score, where the typical technology company scores 36
How Asana compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
35

How often AI assistants name the company

Citations
1

How often AI uses the company's own website as a source

Sentiment
76

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
36

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with technology

273 companies in this sector. The line on each bar is the typical company.

Overall score42
Ranks 44 of 273. Typical company: 36
Named in answers43%
Ranks 26 of 273. Typical company: 10%
AI readiness36
Ranks 36 of 273. Typical company: 29
What Claude actually said

An answer that names the company

“How do agentic work management solutions compare to traditional project management software?”

I'll search for current information comparing agentic work management solutions to traditional project management software.Based on the latest research, here's how agentic work management solutions compare to traditional project management software:

Core Operational Differences

Traditional project management tools are reactive—you tell them what to do—while AI agents are proactive, analyzing patterns, predicting problems, and taking action before you even realize there's an issue. For 20 years, work management tools have been passive; you put tasks in, moved cards across boards, and updat …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
ClickUp30Wrike22Smartsheet15Notion9
Share of mentions

How the mentions in these answers were split between this company and its rivals

Asana
24.3%
ClickUp
19.6%
Monday.com
17.8%
Wrike
16.8%
Smartsheet
12.1%
Notion
9.3%
Which AI assistants named the company

Answers naming it, out of answers received

Perplexity
8/15
Gemini
7/15
OpenAI
7/15
Claude
4/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationPassed

    Requests sent with Accept: text/markdown receive a markdown version of the page.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 36 of 100 · 97% of checks could run · checked on October 5, 2026 · asana.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

monday.com
33
wrike.com
23
atlassian.com
23
teamwork.com
23
thedigitalprojectmanager.com
23
slack.com
15
cio.economictimes.indiatimes.com
12
airtable.com
11
zapier.com
11
forbes.com
11

In the study as US-listed.

Every question, and where the company came up (10 of 15)
QuestionOpenAIClaudePerplexityGemini
  • AI project management tools vs. manual workflow systems: what are the core differences?
  • How do agentic work management solutions compare to traditional project management software?
  • How do you resolve issues with workflow automations not triggering as expected in AI project tools?
  • Why is my team’s AI-planned project workflow not updating in real time?
  • Is AI-powered project management software worth adopting for a mid-sized business?
  • Which workflow automation tools offer built-in AI for collaborative project management?
  • What are the best AI-powered work management platforms for enterprise teams?
  • What are some alternatives to agentic work management platforms for automating team workflows?
  • How do human-agent project management tools help marketing teams manage complex campaigns?
  • Which non-AI project management tools are good for enterprises seeking less automation?
  • Can AI-powered workflow management platforms support cross-functional collaboration in large organizations?
  • Best ways to integrate AI teammates into existing business workflows for improved efficiency?
  • What is the typical cost range for AI-driven productivity and project management platforms in the U.S.?
  • Do collaborative work management tools with AI improve team productivity enough to justify the investment?
  • Are there any free tiers available in AI work management solutions for small teams?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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