- Visibility18
- Citations1
- Sentiment81
- Site quality80
- AI readiness0
AI assistants name Amway in 11.7% of answers, which is more often than the typical company in the retail sector. Its overall score is 35 out of 100, ranking 831st of 2,047 companies. The company’s website passes 0 of 14 technical checks for readiness for AI tools.
We asked 15 unbranded questions about the retail market: none named Amway. AI assistants named it in 7 of 60 answers (11.7%). The typical retail company is named in 6.7% of answers. By how often it is named, Amway ranks 234 of 640 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
640 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“What are some of the top-rated direct selling health and wellness products in the US?”
I'll search for information about top-rated direct selling health and wellness products in the US.Based on current market research, here are some of the top-rated direct selling health and wellness products in the US:
Leading Direct Selling Companies
The top direct selling companies in North America include Amway Corp., Herbalife Nutrition Ltd., Nu Skin Enterprises, Inc., Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, and Plexus Worldwide, LLC.
Notable Companies and Products
Amway: Amway held the top position in terms of revenue - $7,300 million USD in 20 …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.
We could not tell. The website turned away our requests for the files an agent would read. An agent arriving by itself is turned away the same way.
- UCPNot present
- ACPCould not check
- AP2Not present
- x402Not present
- MPPCould not check
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestCould not check
Publish an ai-catalog.json listing every agent interface.
Score 31 of 100 · 79% of checks could run · checked on October 5, 2026 · www.amway.com · 2,047 companies scanned
0 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Not metrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- Not metHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- Not metToken budget (page weight)study: 95.2%
- Not metExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- Not metOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
How many times each website was listed as a source in these answers
In the study as NRF Top 100 retailers. Number 61 on the NRF Top 100 Retailers 2026 list, ranked by US retail sales.
- What are some of the top-rated direct selling health and wellness products in the US?
- Ways to integrate direct selling household products into an eco-friendly lifestyle
- How do direct selling wellness programs compare to buying from health food stores?
- Direct sales vs online marketplaces for purchasing home cleaning products—what are the pros and cons?
- Is it worth joining a direct selling network for wellness and home products?
- Which direct selling health and wellness products are most popular with US consumers right now?
- How can I use plant-based supplements from direct sellers to support my fitness routine?
- Alternatives to direct selling when looking to buy nutritional supplements
- What is the average start-up cost for a home-based business selling wellness products in the US?
- Are home and wellness products sold through direct sales more expensive than retail stores?
- Best ways to start a home-based business selling nutritional supplements and household goods
- Common issues with direct selling home cleaning products and how to resolve them
- Do direct selling companies offer better quality vitamins than supermarket brands?
- What are some other ways to purchase high-quality home cleaning goods besides direct sales?
- Why does my nutrition supplement powder from a direct seller taste different from batch to batch?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
A badge of this result that you can show on your own website. Copy the code below.
<a href="https://aeo-audit.rezolve.com/us/amway.com"><img src="https://aeo-audit.rezolve.com/us/badges/amway.com.svg" alt="Overall score 35 of 100, US AI Visibility Study 2026" width="280" height="64"></a>