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UH

U-Haul Holding

amerco.com · Unclassified · UHAL, UHAL.B

Ranked 702 of 2,047 companies in the study

36Overall score
  • Visibility45
  • Citations0
  • Sentiment50
  • Site quality67
  • AI readiness7
What this means for U-Haul Holding

AI assistants name U-Haul Holding in 35% of answers, which is much more often than the typical company in its group. Its overall score is 36 out of 100, ranking 702nd of 2,047 companies. The company's website passes 1 out of 14 technical checks for readiness with AI tools.

We asked 15 unbranded questions about its market: none named U-Haul Holding. AI assistants named it in 21 of 60 answers (35.0%). The typical company in its group is named in 3.3% of answers. By how often it is named, U-Haul Holding ranks 7 of 61 in its sector.

Named by AI in
35.0%
21 of 60 answers
Share of mentions
60.0%
compared with 5 rivals
AI readiness
1/14
technical checks passed. Typical for its sector: 3
Rank in its sector
15 of 61
by overall score, where the typical company scores 29
How U-Haul Holding compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
45

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
67

How well built the website's own pages are

AI readiness
7

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with its group

61 companies in this sector. The line on each bar is the typical company.

Overall score36
Ranks 15 of 61. Typical company: 29
Named in answers35%
Ranks 7 of 61. Typical company: 3%
AI readiness7
Ranks 54 of 61. Typical company: 21
What Claude actually said

An answer that names the company

“Is renting a moving truck worth it for a cross-country move?”

I can help you think through this decision. Whether renting a moving truck is worth it for a cross-country move depends on several factors:

When it's likely worth it:

Large amount of belongings - If you have a lot of furniture or household items, a truck rental can be more cost-effective than shipping everything individually

You have time and help - If you can do the driving yourself and have friends/family to help load/unload, you save on labor costs

You want to move on your timeline - Truck rentals give you flexibility on when to move

You're moving valuables - Yo …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
CubeSmart3Public Storage3
Share of mentions

How the mentions in these answers were split between this company and its rivals

U-Haul Holding
70.0%
CubeSmart
13.3%
Public Storage
10.0%
Penske Truck Rental
3.3%
Budget Truck Rental
3.3%
Enterprise Truck Rental
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Gemini
8/15
Claude
6/15
OpenAI
5/15
Perplexity
2/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 0: Not yet agent-ready. Agents struggle to find basic information about the site.

To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers

The website turns away requests that do not come from a browser. AI agents that say what they are meet the same refusal.

Show every check, for your technical team
Discoverability
41 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
0 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 16 of 100 · 97% of checks could run · checked on October 5, 2026 · investors.uhaul.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

1 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Not metrobots.txt publishedstudy: 85.0%
  • Not metXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Not metllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
Websites the AI used as sources

How many times each website was listed as a source in these answers

extraspace.com
43
uhaul.com
31
move.org
28
movebuddha.com
24
publicstorage.com
17
upack.com
16
consumeraffairs.com
14
pods.com
14
moving.com
12
forbes.com
12

In the study as US-listed.

Every question, and where the company came up (10 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Is renting a moving truck worth it for a cross-country move?
  • What should I do if my self-move truck rental isn't available on my scheduled date?
  • Other options besides self-storage units for temporary space during a move
  • How do I handle issues with accessing my storage unit during after-hours?
  • How do self-service moving options compare to hiring full-service movers?
  • Recommended self-move solutions for long-distance relocations in the US
  • What are the best do-it-yourself moving and storage options for a small apartment move?
  • Storage units vs portable storage containers — which is better for short-term storage?
  • Tips for using self-storage during a home renovation project
  • How much does it typically cost to rent a moving truck for a weekend in the US?
  • What factors affect the monthly price of a personal storage unit in the US?
  • Alternatives to renting a moving truck for do-it-yourself moves
  • What type of moving solution is best for relocating a college student?
  • Most affordable self-storage options with climate control in the US
  • Are self-move storage solutions cost-effective for small businesses?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 36 of 100 badge for U-Haul Holding

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